Admin, Author at Vajro

Top 4 Reasons Why Your E-Commerce Business Needs a Mobile App

With the increasing popularity of smartphones and other mobile devices, developing a mobile app for e-commerce has become a necessity rather than an option. Mobile devices have overtaken desktop computers as the primary means of accessing the Internet. Across the globe, mobile penetration is very high and even in developing countries, you can find 90 percent of the population owning mobile phones. Therefore, it makes sense to develop e-commerce apps for mobile devices because that’s where the majority of [...]

Steps to Overcome a Negative Sales Trend

Sales is the art of influencing and persuading others. Salesmen don’t necessarily sell products or services, but each of them attempts to influence or persuade others. This is the essence of what selling really is. Influence and persuasion. Some of these people sell their ideas, while others sell ideals, morals, ethics or reasons. Anyone who thinks otherwise is wrong. Sales slumps happen to the best of us. Our sales trends might plunge into a downward spiral where nothing seems to [...]

The Easter Prepping Blog for Online Retailers Across the Globe

Lent is here. Valentines, ironically, shared the same day this year. And Easter is 26 days later. Let’s not look at Valentines at the moment. You ought to have prepared for that last month. (And in any case celebrations are banned in a good many countries.) For Easter, however, your prepping time should ideally start…today! Easter is the third biggest revenue generating holiday after Christmas and Thanksgiving. So with the festival less than a month away, naturally you need to [...]

The 5 Most Common Pricing Mistakes in eCommerce

How should I set my product prices? By market value or perceived value? Should I keep tabs on my competitors’ prices? These are some of the common questions raised by the business managers regarding their product pricing. Even though pricing strategy is really at the heart of doing business, it’s not rare to see companies failing to implement the correct strategies to make most out of their business potential. Here, we’ll identify few common pricing mistakes made by eCommerce [...]

Make Customers Fall for You This Valentine’s Day

Valentine’s Day is a great occasion to boost your sales after the January slump. It’s not just couples shopping for each other, studies show that customers also shop for other segments including pets, colleagues, friends and even classmates. Here are our top tips to kickstart your sales this Valentine’s Day. Entice by Email Email outreach is a great way to boost your sales. For this occasion, we suggest segmenting by gender and following up with gift ideas on your blog. Another [...]

Things to learn from Shopify Trends

E-commerce continues to evolve at a rapid pace, and you need to keep up with the latest developments in order to sustain in this competitive market. In 2017, e-commerce trade accounted for an overwhelming $2.3 trillion. It is not expected to slow down anytime soon. Shopify is one of the largest e-commerce platform that powers over 400,000 online stores and has its presence felt in 175 countries. Take a look at few insights derived from studying Shopify trends. The Beginning: Launching [...]

7 Tips for Managing Stress While Running an E-Commerce Store

Stress is one of the inescapable aspects of life, especially modern digital life, and sometimes it can get the best of you. This is especially true for entrepreneurs, including those with e-commerce stores. Saying stress is bad is a bit of an oversimplification as stress is often a necessary driving force in our lives. However, when stress gets out of control that’s when it can do more harm to your health, productivity and overall quality of life. So the [...]

How to convert customers when they land on sold out products?

When the product your customer is looking for is out of stock, it means that you are losing a repeat customer and offering a bad customer experience. Customer is king! There are several reasons for a product to be out of stock. Be it poorly planned logistics, seasonality or the nature of the product; design a proactive contingency plan. When a product is out of stock, it affects the overall customer experience. Customer experience is the next competitive battleground. [...]

SEO strategy for 2018

Writing a blog post is a unique skill because apart from the writing skill there are other factors to think of. To keep your reader engaged, you need to write trendy and interesting content. You need to draft your content by optimizing it to SEO benchmarks. Segmentation in content with headings, subheadings and clear paragraphs will be helpful. To improve you’re Alexa ranking and search results in Google, feel free to use the following the SEO strategies. PLAN: Failing to plan [...]

6 Key Signs of Card Fraud

Card fraud comes in a variety of shapes and sizes, and if you stand down on your guard, fraudsters’ job is simplified. Payment card fraud is infamous for its online presence. As an eCommerce store owner, you can avoid serious headaches by recognizing potentially fraudulent use of cards. While it is not easy to identify that a transaction is fraudulent, the following signs can help you mark potentially fraudulent card transactions before they happen. Multiple Orders: Large orders that contain [...]

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