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The 3Cs to Create a Superior E-Commerce Brand for Your Online Business

There are a number of things to handle if you are from the Small and Medium Business (SMB) space and starting your own e-commerce business. The load can be a little overwhelming, resulting in branding taking a backseat. Add to this the conception that branding is an expensive affair and a company’s branding efforts can be unduly postponed. While branding was indeed expensive in the pre-digital era, e-commerce allows for budget-friendly brand building techniques. Consider the 3Cs essential for building...

Capturing Customers Using Retargeting

E-commerce businesses are growing steadily across the world. However, the steep increase in e-commerce year after year, does not necessarily mean that a visitor who lands on a website will make a purchase on their very first visit, irrespective of how alluring the experience was. According to a report by Episerver, 45% of website visits are merely to search for a product or service, and not to make a purchase right away. So, the only way to drive successful e-commerce...

Influencer Marketing Investment Trends in 2019

People across the globe use social media extensively. According to Brandwatch.com, “There are 3.49 billion active social media users. And, 91% of retail brands use two or more social media channels for their outreach program.” Social media has certainly become an integral part of people’s lives, and hence a prospective place to look for new audiences. Influencers Free social media platforms like Facebook, Instagram, and YouTube are popular across the world. Social media users share personal stories, pictures of life events,...

How to Define E-commerce Business Models – Part 2/2

In Part 1, we discussed the various e-commerce models that are possible with factors such as product type, end-customers and product sources. In this blog, let us examine and understand the remaining two factors, online marketplaces and marketing tactics. Online Marketplaces The fourth step in the process of defining an e-commerce business model is to select the marketplace. Entrepreneurs have a wide range of options to sell their wares or services online. Making the right choice is essential to your...

How to Define E-commerce Business Models – Part 1/2

E-commerce is taking over the world and continues to grow rapidly every year. With the number of online shoppers increasing annually, e-commerce offers a wide range of business opportunities to choose from. There are a multitude of e-commerce business models and a clear understanding of them will help you choose one that best fits your business. An e-commerce business model can be defined by certain factors such as: The type of the product The end-customers Sources of the product Online market places Marketing tactics and...

Evolution of the E-commerce Industry

E-commerce is a volatile space. Constant changes have been its trademark. In recent times, smartphones have contributed heavily to growth in the retail sector. According to Forrester, “By 2022, smartphones will account for $175.4bn USD in retail sales”. Customer choice is the primary driving force in e-commerce – irrespective of whether it’s online or retail. Most brands choose to build anticipation for product releases offline, while customers end up purchasing goods online. Striking a fine balance between online and retail...

How to Start Online Businesses for Art and Vintage Clothes

In today’s digital world, many types of businesses operate online - from retail to fashion, art to beauty, the list is endless. Online commerce including e-commerce and m-commerce has opened a world of possibilities for small business owners and entrepreneurs, including a vast range of alternative businesses such as terrariums, astrologers, bath products, and even fitness training.  So, if you have a passion that is off the beaten track and would like to make a successful business out of...

Turn Visitors Into Buyers Using The Product Page

When you are creating a website, there are a few things you need to make sure are there. These things consider the perspective of the consumer, pay heed to what bigger e-commerce businesses have done after resourceful research, and finally look at what really is going on by using analytics and feedback from the site. When individual website pages are set-up well, it lays a good foundation for the overall website as well as for further digital marketing efforts, without...

Google’s Dynamic Search Ads: profitable or not worth the hassle?

Using Google AdWord’s Dynamic Search Ads (DSA) helps you with targeted traffic online. Definition: Dynamic Search Ads are a type of Google search advertising that does not involve keywords. With traditional Google search advertising, you select keywords that are used to trigger your ads. With Dynamic Search Ads, you allow Google to automatically show your ad based on a “crawl” of certain pages of your website. So DSA campaigns use the crawling abilities of Google to display an ad with a...

Create Website Content That Engages Customers

While SEO is important to e-commerce companies, the best way to engage customers is by creating content that informs and educates the shopper. This content helps them make informed decisions, and instils trust in your brand. Here is how to create engaging content. Feature original photographs: First of all, we can all agree that good visuals immediately attract attention, thereby, engaging prospects at the first level. Secondly, excellent and optimised product images improve organic searches, and are the closest thing...