In our last blog we generally discussed the pleasure of boutique-shopping using a boutique app. In this blog, we take you a little further into the realm of boutique apps. First off, boutiques that offer their customers an app end up having a much better brand image than their peers who don’t offer it. Better brand image means better brand reach. Brand isn’t just about the name, logo and exorbitant price tag. It’s an identity that a company develops and [...]
Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a booming industry now. When it comes to big retailers, apps are quite commonplace. But smaller [...]
Hallowe’en, Thanksgiving and Christmas. 3 of the 4 largest revenue generating festivals of the year are around the bend. And Diwali, too! Honestly, you aren’t actually early if you have already started gearing up for the holiday season! First off is the festival of spook! Are you online retailers ready for Hallowe’en sales? Before you can say trick-or-treat it will be Christmas and you’ll wonder where Diwali and Thanksgiving went! What we’re trying to say is this – you have [...]
Your product could be the best of its kind, your website fantastic, and your marketing and sales top-notch. But all this will amount to naught if the checkout at your e-commerce store – the part of the website or app that actually facilitates the payment – isn’t seamless and effortless! And logically speaking, when it comes times to pay up, don’t you want to make it as easy as it possibly could be so that it doesn’t give the [...]
Have you heard of these companies that famously changed their names? BackRub became Google. Research in Motion (RIM) became Blackberry. Confinity became PayPal. Blue Ribbon Sports became Nike. And Matchbox became Tinder! The name of a brand is what will inspire the first impression formed in the first 10 seconds that a prospect hears it. Haven’t we all heard of a store and wanted to check it out just because it had a cool name? And haven’t we all heard [...]
Offers like coupons, discounts and deals are basically ways to drive customer loyalty and nudge people along with buying things they abandoned in the cart. Before you think of revenue, you must think of customer loyalty. Or even if you do think of revenue first, you need customer loyalty to bring it for you. Customer loyalty is a trifle more important than customer acquisition and, incidentally, it’s 6x less expensive! And loyal customers become the best ambassadors to your brand, [...]
As a shopper, you would have noticed the number of referral based offers that come your way. That’s because this strategy works very well in building loyal customers. However, there is a right time to get into it, and a few things to consider and set-up before taking the plunge. Remember, this is a full-fledged marketing campaign and requires a proper investment of time and resource in promoting it. So how do you know you aren’t taking the leap prematurely [...]
When you talk about shipment, the first question you need to answer is whether your business wants to drop-ship or not. If yes, then follow the link vide ante to read about drop-shipping. If no, then this blog is for you so keep reading! After all that trouble you go through with creating a fabulous product, designing and marketing it superbly, and finally cinching the sale on it, you don’t want to bugger it all up with the shipping. But [...]
When you are setting-up the new website to your e-commerce company, first you will need to do a keyword research that you will then work into your website content strategy. This should include negative keywords, long-tail keywords (those keyword phrases that are very specific to what you sell, indicating a customer knows exactly what they will buy because of the use of the highly specific search phrase), and keyword volume. And to do all this you want keyword research tools to [...]
“How to improve sales and boost revenue?” That’s a million-dollar question in the business world. If you ask any successful businessman, you might receive varied answers. But one of the most common answers would be to focus on repeat customers. Here we explain 5 ingenious ways to increase repeat purchases. Reminders: Reminders are a wonderful way of invoking the customer to buy your product or service. A reminder doesn’t necessarily have to be a costly product. Simple yet noteworthy products like [...]
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