Admin, Author at Vajro

10 Crucial Life Lessons You’ll Learn When Running an Online Shop

If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you! Your Customer is your best teacher. Since the commencement of your eCommerce store, you would’ve come across several problems and the way in which you handled it proves your mettle. Each and every problem provides you copious opportunity to learn and improve. Here are 10 life lessons you’ll learn when running an online eCommerce store. Customers are well-informed: Customers [...]

5 Growth strategies for your mobile eCommerce app

Living in a world of technology, it is an essential task for every entrepreneur to walk with the current technology trends. Mobile eCommerce has helped businesses to get back on track and in some cases, has proved to be an invaluable cash machine. It’s high time that eCommerce companies start focusing on the mobile sector. Take note of the following 5 effective growth strategies for your mobile eCommerce app. Push Notifications: Push notifications are very important for reminding people about any sale [...]

E-Commerce Trends for 2018

After the peak sales of the holidays, comes a brief respite. It is a good time to put your thinking cap on and make a plan for 2018. New trends are shaping the future of e-commerce and with revenues expected to exceed $460 billion in 2018, it’s important to carefully plan your strategy for your slice of this extremely competitive billion-dollar pie. Let’s take a look at the e-commerce trends for 2018 to help you with your plans. Video Content How [...]

Mobile Dominates Cyber Monday

This year Cyber Monday broke records with mobile sales reaching $2 billion in 24 hours. Online transactions overall broke records at $6.59 billion according to Adobe Insights. This marks a 16.8% increase from last year. Cyber Monday is officially the giant of online shopping in all of US history. Will next year beat this record? Mobiles are the device of choice for online shopping with smartphone shopping dominating morning and afternoon sales. Desktop shopping rose in the evening once people [...]

Top 15 WooCommerce Plugins

WooCommerce is a great choice for businesses that sell products online domestically and/or internationally. It provides a a highly flexible online store for such e-commerce businesses. Here’s a list of the top 15 free plugins and extensions for WooCommerce to help you improve your store by customizing it to suit your needs. WooCommerce Menu Cart WooCommerce Multilingual – run WooCommerce with WPML WooCommerce Currency Switcher Metrilo WooCommerce Analytics, CRM and Email Automation YITH WooCommerce Zoom Magnifier Beeketing for WooCommerce: Upsell & Cross-Sell, Email Marketing, Promotions WooCommerce Checkout [...]

Top Free CRM Tools for E-Commerce Companies

A CRM is customer relationship management system. It helps you track your customer details in one location and is essential for any business. A CRM means no lost customer details, not losing customers by forgetting to follow up with them, and no bashing your head against a desk while you try to figure which location certain details are stored. For a small e-commerce company it might seem like you can’t afford a CRM. Don’t worry there is a plethora of [...]

3 Customer Needs to Drive Mobile App Sales

Mobile app sales make up a significant chunk of e-commerce and the trend is set to grow. The majority of small businesses will adopt a mobile app in the next year. In fact by 2020, 45% of e-commerce will be mobile commerce. It goes without saying that every e-commerce business needs to pay attention to the importance of mobile apps. However, 23% users give up and don’t return after trying an app. This happens when mobile apps do not focus [...]

Why Aren’t My FB Ads Working?

So you’ve got a handle on AdWords with steady cost per clicks (CPCs), cost per lead is trending down and conversions are going well. Ad management requires only a little maintenance with minor tweaking periodically. But it’s a different story with your FB ads. You’re getting impressions and clicks, but no conversions. What gives? With 1.37 billion daily active users on Facebook, you know you can’t afford to miss out on potential customers on Facebook. Here’s the thing. Facebook ad campaigns [...]

Top 5 Instagram Marketing Tips for Fast-Growing E-Commerce Companies

Are you looking to expand your brand’s marketing reach online? Social media was probably your first thought, as it allows you to reach out to potential clients directly. However, don’t set your sights on Facebook, it’s time to turn to Instagram. While Facebook is the best known of the various social media, there are compelling reasons for e-commerce companies to turn to the lesser known Instagram. Consider it the dark horse of the social media family. Why Instagram? Since 2012, Instagram [...]

The Kick-ass Way to Taking Online Reviews in Your Stride

Reviews online are the social proof that persuade or dissuade people from buying from you. Because they are unbiased and reflect the direct sentiments of the users, when used strategically, they can actually become powerful tools that can encourage other shoppers to go with your brand. This is an instrument that online retailers must pay attention to because nearly a third of shoppers shopping either online or at brick-and-mortars consult online reviews to make purchasing decisions. That is a [...]

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