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Google’s Dynamic Search Ads: profitable or not worth the hassle?

Using Google AdWord’s Dynamic Search Ads (DSA) helps you with targeted traffic online. Definition: Dynamic Search Ads are a type of Google search advertising that does not involve keywords. With traditional Google search advertising, you select keywords that are used to trigger your ads. With Dynamic Search Ads, you allow Google to automatically show your ad based on a “crawl” of certain pages of your website. So DSA campaigns use the crawling abilities of Google to display an ad with a...

Create Website Content That Engages Customers

While SEO is important to e-commerce companies, the best way to engage customers is by creating content that informs and educates the shopper. This content helps them make informed decisions, and instils trust in your brand. Here is how to create engaging content. Feature original photographs: First of all, we can all agree that good visuals immediately attract attention, thereby, engaging prospects at the first level. Secondly, excellent and optimised product images improve organic searches, and are the closest thing...

The Latest Search Trends That Change How Shoppers Discover Products Online

As an e-commerce retailer, you probably know a thing or two about online marketing. And the most common thing one hears are the words “SEO” and “optimisation.” First you put all your effort into creating marketing content that considers how google reads content. Then you optimise your product images for organic searches. Finally you optimize your Shopify store for success. Now all that is very well. But today’s customer is always evolving. The advancements in technology are transforming how people...

Optimising Your Product Images for Organic Searches

Before we dive into how product images can be optimised, let’s first take a look at the purpose of good product images, how they are important in e-commerce, and how image optimisation helps. Even though e-commerce is storming the retail world and doesn’t look like it is going to lose momentum any time soon, you will still find that many people head off to retail stores to shop. The biggest challenge that the e-commerce industry faces is that customers don’t...

Making E-Commerce Product Photos Communicate the Experience of a Retail Store

Let’s begin with a small comparison between the e-commerce store experience and brick-and-mortars: S. No. E-commerce Brick-and-mortars 1. Accessible anywhere. Customers can shop from the comfort of home or on the go. Customers have to visit the store when it’s open. 2. Customers can view the entire collection of products, search for specific items, and compare prices, deals and related products in one place. Customers have to traverse the breadth of the store to look for specific products and compare them, and may have to seek the assistance...

Mobile Retail Online: what’s now and what’s next

Mobile commerce may have begun as a sort of advancement on e-commerce, enabling the selling and purchasing of goods from anywhere, by simply using a mobile device like a smart phone or tablet. But now m-commerce is the reason for the many new industries and services that have sprung up and has helped redefine some old ones, like taxicab booking services, mobile banking, electronic bookings and tickets for events, movies and transportation, flight boarding passes, and mobile marketing, to...

The 11 Point Holiday Checklist: so you don’t forget anything when prepping your e-commerce store for the holidays

The holidays might begin only from the last week of November, but the holiday shopping begins from the beginning of November, if not earlier. Hallowe’en, Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, New Year – some of the biggest revenue generating festivals of the year, and they’re all around the corner! As a Shopify store owner you have probably begun to prepare for the holiday load. But with the hustle and bustle of the season, there is a chance...

9 Rudimentary Steps to Bring Your E-Commerce Store Out of a Saturated Market

With e-commerce booming all over the world, it is longer about the product alone but the user experience. The challenge right now for online retailers is figuring out a way to stand out in a saturated market. In this blog we discuss some of the best practices for e-retail to optimise the experience for each stage of the marketing funnel and for different devices. Impactful images on the homepage to make an emotional connection. People don’t just respond faster to...

Build a Smashing E-Commerce Site Even with a Limited Product Selection

E-commerce is all the rage nowadays, with online stores striving to sell as much as they can on this heavily accessed portal. While this is the primary goal, the way each store approaches e-commerce differs based on the products they sell, the market they are reaching out to, their design and format etc. All of these criteria are based on the profile and character of the business. Of these influencing factors, one important category that dictates the structure of...

Mobile Apps for Boutique-Shopping

In our last blog we generally discussed the pleasure of boutique-shopping using a boutique app. In this blog, we take you a little further into the realm of boutique apps. First off, boutiques that offer their customers an app end up having a much better brand image than their peers who don’t offer it. Better brand image means better brand reach. Brand isn’t just about the name, logo and exorbitant price tag. It’s an identity that a company develops and...

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