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Mobile Dominates Cyber Monday

This year Cyber Monday broke records with mobile sales reaching $2 billion in 24 hours. Online transactions overall broke records at $6.59 billion according to Adobe Insights. This marks a 16.8% increase from last year. Cyber Monday is officially the giant of online shopping in all of US history. Will next year beat this record? Mobiles are the device of choice for online shopping with smartphone shopping dominating morning and afternoon sales. Desktop shopping rose in the evening once people [...]

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Top 15 WooCommerce Plugins

WooCommerce is a great choice for businesses that sell products online domestically and/or internationally. It provides a a highly flexible online store for such e-commerce businesses. Here’s a list of the top 15 free plugins and extensions for WooCommerce to help you improve your store by customizing it to suit your needs. WooCommerce Menu Cart Beeketing for WooCommerce: Upsell & Cross-Sell, Email Marketing, Promotions WooCommerce Multilingual – run WooCommerce with WPML WooCommerce Currency Switcher Metrilo WooCommerce Analytics, CRM and Email Automation YITH WooCommerce Zoom Magnifier WooCommerce Checkout [...]

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Top Free CRM Tools for E-Commerce Companies

A CRM is customer relationship management system. It helps you track your customer details in one location and is essential for any business. A CRM means no lost customer details, not losing customers by forgetting to follow up with them, and no bashing your head against a desk while you try to figure which location certain details are stored. For a small e-commerce company it might seem like you can’t afford a CRM. Don’t worry there is a plethora of [...]

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3 Customer Needs to Drive Mobile App Sales

Mobile app sales make up a significant chunk of e-commerce and the trend is set to grow. The majority of small businesses will adopt a mobile app in the next year. In fact by 2020, 45% of e-commerce will be mobile commerce. It goes without saying that every e-commerce business needs to pay attention to the importance of mobile apps. However, 23% users give up and don’t return after trying an app. This happens when mobile apps do not focus [...]

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Why Aren’t My FB Ads Working?

So you’ve got a handle on AdWords with steady cost per clicks (CPCs), cost per lead is trending down and conversions are going well.  Ad management requires only a little maintenance with minor tweaking periodically. But it’s a different story with your FB ads. You’re getting impressions and clicks, but no conversions. What gives? With 1.37 billion daily active users on Facebook, you know you can’t afford to miss out on potential customers on Facebook. Here’s the thing. Facebook ad campaigns [...]

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Top 5 Instagram Marketing Tips for Fast-Growing E-Commerce Companies

Are you looking to expand your brand’s marketing reach online? Social media was probably your first thought, as it allows you to reach out to potential clients directly. However, don’t set your sights on Facebook, it’s time to turn to Instagram. While Facebook is the best known of the various social media, there are compelling reasons for e-commerce companies to turn to the lesser known Instagram. Consider it the dark horse of the social media family. Why Instagram? Since 2012, Instagram [...]

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The Kick-ass Way to Taking Online Reviews in Your Stride

  Reviews online are the social proof that persuade or dissuade people from buying from you. Because they are unbiased and reflect the direct sentiments of the users, when used strategically, they can actually become powerful tools that can encourage other shoppers to go with your brand. This is an instrument that online retailers must pay attention to because nearly a third of shoppers shopping either online or at brick-and-mortars consult online reviews to make purchasing decisions. That is a [...]

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Halloweeeeee’en! Get ready for them sales!

[vc_message message_box_color=”black”]Hallowe’en This is the 4th biggest revenue generating holiday after Christmas, Thanksgiving and Easter.[/vc_message] We write this blog for you because 49% smart retailers launch Hallowe’en campaigns before the spooky holiday actually arrives. With a 158 million Americans celebrating this religious cum secular cum commercial holiday, and a gazillion more in Europe and other parts of the world, you certainly want your e-commerce business to be ready with its products and marketing strategies before the deluging sales hit, or worse, miss, [...]

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Android Instant App vs. Progressive Web App, and what that means for e-commerce retailers sitting on the fence

Let’s start at the beginning from where the two contenders originated. Mobile responsive website: the website is tweaked to be mobile-friendly (for instance, it makes it easy to read on a mobile phone without having to zoom or scroll sideways), it doesn’t have to be downloaded so it doesn’t take up space, since it doesn’t have to be downloaded it is not data-costly, and it’s less expensive and quicker to develop. Native mobile app: the website content is presented to suit [...]

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10 E-Commerce Growth Hacks To Fuel Sales!

‘There are no shortcuts to success; hard work is the only way.’ This is a famous phrase pondered by most esoteric marketing minds. But smart work outweighs the toils otherwise endured by hard work! In the chaotic world of e-commerce, being smart is the new sexy. Maintaining an e-commerce platform is not an easy job. But by combining your (perhaps scarring) experiences of the past and by exerting some smart work now, you too can build your own e-commerce [...]

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