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Halloweeeeee’en! Get ready for them sales!

[vc_message message_box_color=”black”]Hallowe’en This is the 4th biggest revenue generating holiday after Christmas, Thanksgiving and Easter.[/vc_message] We write this blog for you because 49% smart retailers launch Hallowe’en campaigns before the spooky holiday actually arrives. With a 158 million Americans celebrating this religious cum secular cum commercial holiday, and a gazillion more in Europe and other parts of the world, you certainly want your e-commerce business to be ready with its products and marketing strategies before the deluging sales hit, or worse, miss, [...]

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Android Instant App vs. Progressive Web App, and what that means for e-commerce retailers sitting on the fence

Let’s start at the beginning from where the two contenders originated. Mobile responsive website: the website is tweaked to be mobile-friendly (for instance, it makes it easy to read on a mobile phone without having to zoom or scroll sideways), it doesn’t have to be downloaded so it doesn’t take up space, since it doesn’t have to be downloaded it is not data-costly, and it’s less expensive and quicker to develop. Native mobile app: the website content is presented to suit [...]

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10 E-Commerce Growth Hacks To Fuel Sales!

‘There are no shortcuts to success; hard work is the only way.’ This is a famous phrase pondered by most esoteric marketing minds. But smart work outweighs the toils otherwise endured by hard work! In the chaotic world of e-commerce, being smart is the new sexy. Maintaining an e-commerce platform is not an easy job. But by combining your (perhaps scarring) experiences of the past and by exerting some smart work now, you too can build your own e-commerce [...]

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The Soul-Soothing Joy of Impulse Buying

[vc_message message_box_color=”black”] “Impulse Buying” The buying of goods without planning to do so in advance, as a result of a sudden whim or impulse. [/vc_message] When you are at the check-out of a departmental store, you will notice little knick-knacks, treats and other trifles displayed at the billing counter. These could be fun-flavoured chewing gum, some new candy that’s in the market, snazzy little hair accessories, or other doodah that catch the eye and are usually, although not always, inexpensive. And more often [...]

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Android 8.0 Oreo: things you will like about this update

Android “Oreo” is the eighth major version of the Android mobile operating system, released on July 2017. It includes the final system and the latest bug fixes and optimizations. So what’s better with this new update? 2x the boot speed when powering up Minimizes background activity in apps least used Auto-fills logins (with your permission, of course) so you can get into your apps quickly Allows you to see two apps at once Lets you get to apps by using fewer taps of the screen Notification [...]

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Why You Ought To Be Considering Google’s Instant Apps

Instant apps are designed to be an update to native android apps. It strives to bridge that gap between the fluidity of native apps and the speed of websites. It’s quite like the regular native app, with the main giveaway being the simplified interface. These are full-fledged native apps, but can be shared via a link that opens to an elementary version of the app. So the receiver of the link would be able to access that part of the app [...]

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4 types of customers: who to keep and who to break-up with

[vc_message]What you think is happening: Visitors → prospects. Prospects → qualified leads. Leads → buying customers. Buying customers → loyal repeat customers… What actually is happening: Visitors → lingering visitors. Lingering visitors → still indecisive visitors. Indecisive visitors → drop-offs. Drop-offs → people who (out of the blue) remember your site and come back to browse and may buy one little thing. Those people → never-returned-again customers.[/vc_message] You will find that almost all your customers fit into one of four categories. Of course [...]

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10 Useful Shopify Plugins for the Smallest Budgets

For people running stores on Shopify, especially newbies, they probably would have limited budget resources that they want invested in the most cost-effective apps, widgets or plugins. And if it is free and can help with ROI, then why not! Here is a list of 10 Shopify plugins – either cost-effective ones or free ones that generate revenue at no cost. smile.io – loyalty program This referral app makes it easy for you to work you loyalty program. In under 10 [...]

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Ideas derived from the unorthodox ways people use products

Prelude: On international Friendship Day my college mate gave me a coffee mug as a gift. For a few weeks it stayed in its box (I don’t drink coffee). One day in class our professor wanted us to paint something, for which I didn’t have a receptacle to hold the water. As a desperate measure, I fetched the coffee mug and turned it into a makeshift water holder. I could wash it out later and use it to drink [...]

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A Lesson in Viral Marketing from the Crazy Fidget Spinner

The marketers positioned the humble fidget spinner as a tool for children to channel their restless energy. Then the adults wanted it. Now there are millions of videos and searches about it. This simple rotating bit of plastic is wildly trending, making us beg the question how did this happen and what important marketing lesson can we learn from this. First let’s take a look at how news cycles turn today, and within that context how the fidget spinner went viral. Nowadays, [...]

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