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Why Deep-Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of the young customers use Adblock technology, or that only 52% of the customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI. The issue is more than ads simply being ignored – (providers are used to single digit click rates); it’s that customers are actively eliminating ads from their entire experience. This generation is growing tired of [...]

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