Admin, Author at Vajro

Fee-Based Membership Programs, Customer Loyalty, and the Change in Online Shopping Patterns

Successful e-commerce and m-commerce merchants like Amazon, Costco, Instacart and others have been implementing fee-based programs that have changed online shopping patterns. For the members it is an incentive to shop with them; for the business it acts like a loyalty program of sorts. Online shopping has spelled a paradigm shift for the commercial world. And within that shift has formed many substrata. Nowadays, with so many merchants taking their trade online, the initial wow of this medium has given [...]

Mobile to Millennials

While mobile devices are used by a wide demographic that’s not bound by age cohorts, mobile tends to matter a slight bit more to millennials and influences their online behaviour quite considerably. Millennials spend quite a good number of hours poring over media content on their phones. Not that they don’t use desktops but that mobile gets more attention for the obvious reason that it is on their person most of the day and next to them the rest of [...]

UI for UX: 8 Tips to Improve the Experience of Mobile Utilisation

Irrespective of how customers are meeting you – desktops or mobile devices – their needs need to be met with the same power and purpose. Conversions begin with the process of attraction, an awareness of the substance beneath the attraction, and how that substance is going to solve a situation for them. With the footfall on mobile devices outweighing desktops, and the global buying trend of beginning a purchase with research (which again is done more commonly on the [...]

Building Omni-Channels That Suit Your Business

While physical stores may see the larger closing of sales, with the onset of online commerce, social media and the smartphone, the customer’s shopping behavior has changed. They now use multiple devices simultaneously and many non-website channels to browse, research and make a purchase. When the customer experience is seamless across many platforms, they engage with you better you establish their loyalty reduce attrition better differentiate between demographics and buying patterns [vc_message message_box_color=”orange”] Tablet devices account for the highest add-to-cart rates on e-commerce websites at [...]

Debunking M-Commerce Myths

Mobile accounts for: the larger half of e-commerce footfall than desktops nearly 25% of all e-commerce sales In this blog we bust some myths about mobile commerce and shed light on how different mobile adaptations for your online store work differently. Fallacy 1: A foreign and independent channel About 40% of the shoppers use cross-platforms to make purchases, as opposed to just one medium. So mobiles are not a separate channel working independent of other media. In fact, a lot of the time it [...]

Brand Loyalty: make them stick like velcro

More so with e-commerce, two things make customers return: An excellent product An excellent shopping experience While it is important to go out, get new customers and expand your customer range, it is a tad more important – and incidentally, 6x less expensive – to retain the existing ones, because they are the lifeblood of the business. As far as excellent products go, that depends on a different team of experts to deliver. But where the ‘shopping experience’ comes in, that’s where you [...]

They Put It in the Trolley, Then Abandon the Cart!

Why do you think e-commerce customers fill up their e-trolleys and abandon them at the last moment? Surely they liked the product enough to pick it up, but something dissuaded them from ultimately making a purchase. In this blog we discuss common reasons why this happens. Website Seamlessness: If your website isn’t easy to work, people will go away. Clutter, difficulty in navigation, unavailability of filters to assist with searching for products, mobile-unfriendly pages, lengthy check-out processes…all these deter shoppers. The website/mobile [...]

E-Commerce Coupons: 7 Hows & Whys

With e-commerce booming, it’s not unusual to see companies rival each other with coupon marketing, to the point where online shoppers almost expect them, and retailers are obligated to provide them. Coupon marketing is a great way to hook new customers, retain old ones, and (unfortunately) propitiate deal-hunters. But as is the deal with any kind of marketing, you should know how to create coupons that look alluringly pretty without singeing your profit. So here are some things to watch [...]

Primal Metrics & KPIs to Thrust E-Commerce Companies Upwards

E-commerce companies need a slightly different way to compute their success. A Key Performance Indicator (or KPI) is a quantifiable metric by which these companies can gauge the performance of their commercial enterprise. It helps monitor progression, digression or regression, and helps you understand where and when you need to make amends to reach your goal. Depending on the type of company you run and the specific destination of that company, there are many many many KPIs and sub-KPIs you [...]

Creating a mobile app: Step n°7 – PRICING

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated, and step n°6 was [...]

Author - Admin