Blog - Page 10 of 12

Building Omni-Channels That Suit Your Business

While physical stores may see the larger closing of sales, with the onset of online commerce, social media and the smartphone, the customer’s shopping behavior has changed. They now use multiple devices simultaneously and many non-website channels to browse, research and make a purchase. When the customer experience is seamless across many platforms, they engage with you better you establish their loyalty reduce attrition better differentiate between demographics and buying patterns Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. Mobile...

Debunking M-Commerce Myths

Mobile accounts for: the larger half of e-commerce footfall than desktops nearly 25% of all e-commerce sales In this blog we bust some myths about mobile commerce and shed light on how different mobile adaptations for your online store work differently. Fallacy 1: A foreign and independent channel About 40% of the shoppers use cross-platforms to make purchases, as opposed to just one medium. So mobiles are not a separate channel working independent of other media. In fact, a lot of...

Brand Loyalty: make them stick like velcro

More so with e-commerce, two things make customers return: An excellent product An excellent shopping experience While it is important to go out, get new customers and expand your customer range, it is a tad more important – and incidentally, 6x less expensive – to retain the existing ones, because they are the lifeblood of the business. As far as excellent products go, that depends on a different team of experts to deliver. But where the ‘shopping experience’ comes in, that’s...

They Put It in the Trolley, Then Abandon the Cart!

Why do you think e-commerce customers fill up their e-trolleys and abandon them at the last moment? Surely they liked the product enough to pick it up, but something dissuaded them from ultimately making a purchase. In this blog we discuss common reasons why this happens. Website Seamlessness: If your website isn’t easy to work, people will go away. Clutter, difficulty in navigation, unavailability of filters to assist with searching for products, mobile-unfriendly pages, lengthy check-out processes…all these deter shoppers. The...

E-Commerce Coupons: 7 Hows & Whys

With e-commerce booming, it’s not unusual to see companies rival each other with coupon marketing, to the point where online shoppers almost expect them, and retailers are obligated to provide them. Coupon marketing is a great way to hook new customers, retain old ones, and (unfortunately) propitiate deal-hunters. But as is the deal with any kind of marketing, you should know how to create coupons that look alluringly pretty without singeing your profit. So here are some things to watch...

Primal Metrics & KPIs to Thrust E-Commerce Companies Upwards

E-commerce companies need a slightly different way to compute their success. A Key Performance Indicator (or KPI) is a quantifiable metric by which these companies can gauge the performance of their commercial enterprise. It helps monitor progression, digression or regression, and helps you understand where and when you need to make amends to reach your goal. Depending on the type of company you run and the specific destination of that company, there are many many many KPIs and sub-KPIs you...

Creating a mobile app: Step n°7 – PRICING

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated, and step n°6 was...

Creating a mobile app: Step n°6 – POLISH & RECTIFICATION

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated. You might have come to...

Creating a mobile app: Step n°5 – FUNCTIONS

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. You might have come to the decision that having a mobile app for your business is of strategic importance to...

How iOS 10 changes the way you look at m-commerce

Apple has launched its iOS 10 on the world. What does that mean to you as an e-commerce or m-commerce business? Let’s break it down. Lock Screen & Push Notifications The first big change is that the lock screen is engaging. It comprises two steps: 1) fingerprint scan and 2) full press of home button. By doing step 1, only the phone unlocks but it doesn’t take you to the home screen. Instead it gives you a moment to quickly catch up...