Are You Ready for Mobile Commerce?

There are plenty of stats proving the importance and necessity of mobile commerce to online retailers. But for those who haven’t as yet jumped onto the bandwagon, the question remains: isn’t your business ready for mobile commerce? More often than not it is. However, uncertainty, starting troubles or teething problems may trammel businesses from fully embracing this medium. Instead of fearing it, take the bull by its horn and figure out what needs to be done and how, and then [...]

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5 Typical E-Commerce Marketing Mistakes

It’s super exciting when you have an idea for a collection of products and you want to embark on the e-commerce entrepreneurship. And bravo to you, too, for the courage to do so. Because everyone knows how volatile and competitive the market is, so if you are going to tread that path (it is assumed) you really have something to show for and to stave off the evil eye. However, this volatile and competitive market has swallowed up a lot [...]

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5 Strategies for Value Based E-Commerce Pricing

Value based pricing strategies for your e-commerce and m-commerce company will do your brand name a tonne of good, cement the trust and loyalty of customers, and favour your bottom-line. So naturally it isn’t a low-hanging fruit! But any other pricing structure that isn’t putting the customer first and isn’t putting in a good deal of research is bound to tank your business. For instance, cost-plus pricing strategies completely ignore what the customer thinks of the value of the [...]

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3 Offerings That You Get Only With Mobile Retail

With nearly half the world using mobile devices, and mobile phones accounting for a greater footfall than desktops or even tabs, the relevant question today is no longer why mobile commerce but how is it influencing retail marketers. 44% of the consumers say that they would like brands to deliver deals and coupons to their mobile devices. These handy little portable devices have seen such a leap in technology that it is inevitable the rest of the world is catching [...]

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4 Customer Retention Strategies

In the world of mobile commerce, you first have to launch your business’ app, and then get people to download it. This begs the question: after going through such a lot of trouble to execute your app and get it downloaded, aren’t you going to do anything to keep these people coming back to use it? Speaking in broad strokes, there are three ways to increase revenue: 1) increase your average order value (AOV), 2) increase the frequency of purchases, [...]

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Taking Stock of Your Stock

You really can’t afford to bungle up your inventories. If you don’t keep tabs on what you bought and what you sold, neither will you know what you have nor will your accounts tally at the end of the day. And from there on all the other problems stack up and culminate in keeled-over finances. Which is a euphemistic way of saying that you’re buggered. It’s worse for e/m-commerce companies because they usually deal with a larger number of [...]

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Fee-Based Membership Programs, Customer Loyalty, and the Change in Online Shopping Patterns

Successful e-commerce and m-commerce merchants like Amazon, Costco, Instacart and others have been implementing fee-based programs that have changed online shopping patterns. For the members it is an incentive to shop with them; for the business it acts like a loyalty program of sorts. Online shopping has spelled a paradigm shift for the commercial world. And within that shift has formed many substrata. Nowadays, with so many merchants taking their trade online, the initial wow of this medium has given [...]

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Mobile to Millennials

While mobile devices are used by a wide demographic that’s not bound by age cohorts, mobile tends to matter a slight bit more to millennials and influences their online behaviour quite considerably. Millennials spend quite a good number of hours poring over media content on their phones. Not that they don’t use desktops but that mobile gets more attention for the obvious reason that it is on their person most of the day and next to them the rest of [...]

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UI for UX: 8 Tips to Improve the Experience of Mobile Utilisation

Irrespective of how customers are meeting you – desktops or mobile devices – their needs need to be met with the same power and purpose. Conversions begin with the process of attraction, an awareness of the substance beneath the attraction, and how that substance is going to solve a situation for them. With the footfall on mobile devices outweighing desktops, and the global buying trend of beginning a purchase with research (which again is done more commonly on the [...]

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Building Omni-Channels That Suit Your Business

While physical stores may see the larger closing of sales, with the onset of online commerce, social media and the smartphone, the customer’s shopping behavior has changed. They now use multiple devices simultaneously and many non-website channels to browse, research and make a purchase. When the customer experience is seamless across many platforms, they engage with you better you establish their loyalty reduce attrition better differentiate between demographics and buying patterns Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. Mobile [...]

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