Oldies embrace mobile commerce, too!

The millennial demographic, considered the tech savvy lot, is a little over-rated. More so, it has misled online retailers into believing that their focus must be primarily targeted on this group. But technology has impacted everyone and is playing a big part in the buying journey of all generations. The only variance can be seen in adoption rates and motivation that can differ by age. **Fallacy: Mobile technology is for the tech generation 6 in 10 seniors are internet users, under [...]

Read more...

How Are Consumers’ Browsing and Buying Behaviours Different Today?

  E-commerce and, consequently, m-commerce, are growing at such rapid paces even compared to offline sales, that it’s important that retailers and marketers understand the buyer’s journey. The buyer’s behaviour and customer’s attitude give insight into the buyer’s journey from browsing to buying. There are so many influences that come to shoppers in so many different forms – multiple online sources, traditional methods, social media, word of mouth etc. so it is important to understand how all these work together [...]

Read more...

The relation between UX and your mobile conversions

  The gospel truth is that user experience (UX) dictates retain rates. Because if your mobile app glitches, loads slowly, or can’t be easily navigated, visitors will drop off before they can reach the end of the first page. Now all the stats prove that the footfall on mobile devices surpasses that which comes through desktops; however mobile conversions straggle. Nonetheless, with mobile gaining prominence day by day, and with all the product research that begins on mobile devices, lots of [...]

Read more...

Drop-Ship or Don’t?

Drop-ship: /drɒpˈʃɪp/ verb Provide (goods) by direct delivery from the manufacturer to the customer. Before we go into the pros and cons, first let’s make sure we’re on the same page about what drop-shipping entails. Wikipedia defines drop-shipping as a supply chain management method in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. As [...]

Read more...

Give your e-commerce business its own identity

You build an identity for your company. So each stage has to be developed to completion for the next stage to be steadily built upon. How do you do that? Judge you by your name It is not superficial. You can gauge a lot from a name. So make yours a rocking one. It must reflect you and your style – chic, elegant, understated, serious, funky, frivolous, fun… It also has to be memorable, fresh, and not too difficult to pronounce! [...]

Read more...

7 Steps To Set-up Google Analytics Correctly

Google Analytics (GA) is a web analytics service offered by Google to track and report website traffic. It’s the most widely used web analytics service on the internet. And best of all, this powerful tool is free and well supported by good online help! Which makes it a great tool for online retailers to benefit from analytics on their website as well as on mobile apps. With this tool you can know where your sales are coming from and [...]

Read more...

From Web Surfers to Loyal Mobile App Customers

While acquiring new customers keeps the business moving ahead, it is customer retention that keeps the wheels turning. So it becomes crucial to balance customer acquisition strategies with customer retention strategies, and not let one outweigh the other. Every business is vying to be on the smartphone screen of customers. One of the ways to do this is to convert web surfers into loyal mobile app customers. [We emphasize the word ‘loyal’ because it isn’t enough to just make them [...]

Read more...

Are You Ready for Mobile Commerce?

There are plenty of stats proving the importance and necessity of mobile commerce to online retailers. But for those who haven’t as yet jumped onto the bandwagon, the question remains: isn’t your business ready for mobile commerce? More often than not it is. However, uncertainty, starting troubles or teething problems may trammel businesses from fully embracing this medium. Instead of fearing it, take the bull by its horn and figure out what needs to be done and how, and then [...]

Read more...

5 Typical E-Commerce Marketing Mistakes

It’s super exciting when you have an idea for a collection of products and you want to embark on the e-commerce entrepreneurship. And bravo to you, too, for the courage to do so. Because everyone knows how volatile and competitive the market is, so if you are going to tread that path (it is assumed) you really have something to show for and to stave off the evil eye. However, this volatile and competitive market has swallowed up a lot [...]

Read more...

5 Strategies for Value Based E-Commerce Pricing

Value based pricing strategies for your e-commerce and m-commerce company will do your brand name a tonne of good, cement the trust and loyalty of customers, and favour your bottom-line. So naturally it isn’t a low-hanging fruit! But any other pricing structure that isn’t putting the customer first and isn’t putting in a good deal of research is bound to tank your business. For instance, cost-plus pricing strategies completely ignore what the customer thinks of the value of the [...]

Read more...