Drop-Ship or Don’t?

[vc_message message_box_color=”warning”]Drop-ship: /drɒpˈʃɪp/ verb Provide (goods) by direct delivery from the manufacturer to the customer.[/vc_message] Before we go into the pros and cons, first let’s make sure we’re on the same page about what drop-shipping entails. Wikipedia defines drop-shipping as a supply chain management method in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. [...]

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Give your e-commerce business its own identity

You build an identity for your company. So each stage has to be developed to completion for the next stage to be steadily built upon. How do you do that? Judge you by your name It is not superficial. You can gauge a lot from a name. So make yours a rocking one. It must reflect you and your style – chic, elegant, understated, serious, funky, frivolous, fun… It also has to be memorable, fresh, and not too difficult to pronounce! [...]

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7 Steps To Set-up Google Analytics Correctly

Google Analytics (GA) is a web analytics service offered by Google to track and report website traffic. It’s the most widely used web analytics service on the internet. And best of all, this powerful tool is free and well supported by good online help! Which makes it a great tool for online retailers to benefit from analytics on their website as well as on mobile apps. With this tool you can know where your sales are coming from and [...]

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From Web Surfers to Loyal Mobile App Customers

While acquiring new customers keeps the business moving ahead, it is customer retention that keeps the wheels turning. So it becomes crucial to balance customer acquisition strategies with customer retention strategies, and not let one outweigh the other. Every business is vying to be on the smartphone screen of customers. One of the ways to do this is to convert web surfers into loyal mobile app customers. [We emphasize the word ‘loyal’ because it isn’t enough to just make them [...]

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Are You Ready for Mobile Commerce?

There are plenty of stats proving the importance and necessity of mobile commerce to online retailers. But for those who haven’t as yet jumped onto the bandwagon, the question remains: isn’t your business ready for mobile commerce? More often than not it is. However, uncertainty, starting troubles or teething problems may trammel businesses from fully embracing this medium. Instead of fearing it, take the bull by its horn and figure out what needs to be done and how, and then [...]

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5 Typical E-Commerce Marketing Mistakes

It’s super exciting when you have an idea for a collection of products and you want to embark on the e-commerce entrepreneurship. And bravo to you, too, for the courage to do so. Because everyone knows how volatile and competitive the market is, so if you are going to tread that path (it is assumed) you really have something to show for and to stave off the evil eye. However, this volatile and competitive market has swallowed up a lot [...]

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5 Strategies for Value Based E-Commerce Pricing

Value based pricing strategies for your e-commerce and m-commerce company will do your brand name a tonne of good, cement the trust and loyalty of customers, and favour your bottom-line. So naturally it isn’t a low-hanging fruit! But any other pricing structure that isn’t putting the customer first and isn’t putting in a good deal of research is bound to tank your business. For instance, cost-plus pricing strategies completely ignore what the customer thinks of the value of the [...]

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3 Offerings That You Get Only With Mobile Retail

With nearly half the world using mobile devices, and mobile phones accounting for a greater footfall than desktops or even tabs, the relevant question today is no longer why mobile commerce but how is it influencing retail marketers. 44% of the consumers say that they would like brands to deliver deals and coupons to their mobile devices. These handy little portable devices have seen such a leap in technology that it is inevitable the rest of the world is catching [...]

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4 Customer Retention Strategies

In the world of mobile commerce, you first have to launch your business’ app, and then get people to download it. This begs the question: after going through such a lot of trouble to execute your app and get it downloaded, aren’t you going to do anything to keep these people coming back to use it? Speaking in broad strokes, there are three ways to increase revenue: 1) increase your average order value (AOV), 2) increase the frequency of purchases, [...]

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Taking Stock of Your Stock

You really can’t afford to bungle up your inventories. If you don’t keep tabs on what you bought and what you sold, neither will you know what you have nor will your accounts tally at the end of the day. And from there on all the other problems stack up and culminate in keeled-over finances. Which is a euphemistic way of saying that you’re buggered. It’s worse for e/m-commerce companies because they usually deal with a larger number of [...]

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