Creating a mobile app: Step n°1 – RESEARCH

You’re already persuaded that your business could use a mobile app. So the next step is to do a little research to figure out who you should approach to make it for you. Firstly, ascertain what you need an app for and what purpose it serves towards your business. This largely depends on your product and on customer demographics. Apps get you closer to your customers and are for day-to-day usage, not infrequent employment. You might have come to the decision [...]

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Vajro: you need it, you want it.

While for some businesses the question is “why mobile commerce,” for the others it is “who can do it for us.” Anyone who is convinced of the benefits of m-commerce and determined to harness its benefits would first require a mobile app for their enterprise. But the app must be one that suits their specific requirements and line of business, without them having to loosen their purse strings to bear more costs than they can hope to regain. When it [...]

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A Vouch for M-Commerce

A Vouch for M-Commerce

First e-commerce In today’s mobile age, e-commerce and m-commerce are already catching up with physical stores. And it’s not just with shopping. This extends to restaurants, travel bookings, movies, games, reviews on potential purchases, and so on and so forth. E-commerce changed the way many people shopped or went about some basic chores. It allowed them to do those very things on their computers, and without the hassle of scheduling, crowds, transportation issues etc. But as is the case with [...]

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A-Mobile-App-Ahead-of-the-Pack

A Mobile App: Ahead of the Curve, Ahead of the Pack

For people running an e-commerce business – or any kind of business, for that matter – the primary focus would be to: moor patrons increase profits widen the berth sufficiently to take on more customers So how does an e-commerce store do this? E-commerce stores may not necessarily have a physical presence. So customers don’t accidentally stumble upon them while walking past a street. They gain recognition by word-of-mouth, advertisements, marketing efforts, and if, by chance, someone specifically looks for products they happen to [...]

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Vajro Online retailers need m-commerce

Why Every Online Retailer Should Focus on M-Commerce?

We all know that the e-commerce industry is skyrocketing right now and m-commerce (Mobile Commerce) is catching up quiet fast, too. We can see how big and moderate sized e-commerce companies have been putting more effort into building their m-commerce apps in the past 2 years. It is clearly evident that all these companies understand the importance of a mobile sales channel, and how it propels business ahead of competitors. In a few years’ time, there is a huge probability that m-commerce [...]

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Vajro Native Apps beat Web Apps

Why Native Apps beat Web Apps?

The biggest question people ask is why waste energy and resources building different native apps? It would be a lot easier for us (app developers) if we could build one web application that all platforms could access. But as the market has whispered to us, building native is a much better thing to do for our law firm customers. And here are six reasons why native apps are better than web apps: 1) Native Apps Are Faster Web apps, like Chrome or Safari, run on a [...]

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Vajro M-Commerce is about to overtake E-Commerce

Why M-Commerce is about to overtake E-Commerce?

With 190 million internet users in the country, the Indian e-commerce market pegs about $13 billion. Over the past five years online shopping in India has caught up in a big way and the growth of e-commerce ventures, like Flipkart, Myntra and Jabong (among others), outlines the immense potential of the sector. When considering the annual rate of growth which is at 41-43% – [India is expected to cross 375 million unique internet users by end of 2015 (source: IAMAI)], [...]

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Why Deep-Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of the young customers use Adblock technology, or that only 52% of the customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI. The issue is more than ads simply being ignored – (providers are used to single digit click rates); it’s that customers are actively eliminating ads from their entire experience. This generation is growing tired of [...]

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