Vajro M-Commerce is about to overtake E-Commerce

Why M-Commerce is about to overtake E-Commerce?

With 190 million internet users in the country, the Indian e-commerce market pegs about $13 billion. Over the past five years online shopping in India has caught up in a big way and the growth of e-commerce ventures, like Flipkart, Myntra and Jabong (among others), outlines the immense potential of the sector. When considering the annual rate of growth which is at 41-43% – [India is expected to cross 375 million unique internet users by end of 2015 (source: IAMAI)], [...]


Why Deep-Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of the young customers use Adblock technology, or that only 52% of the customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI. The issue is more than ads simply being ignored – (providers are used to single digit click rates); it’s that customers are actively eliminating ads from their entire experience. This generation is growing tired of [...]