Vajro
  • Integrations
  • Pricing
  • Our Happy Clients
  • Blog
  • Careers
  • Contact Us
  • Integrations
  • Pricing
  • Our Happy Clients
  • Blog
  • Careers
  • Contact Us
Important eCommerce Features That Need to be Optimized for Revenue Generation

Simplicity – The Ultimate Sophistication to Boost E-commerce Revenue

Admin2019-07-02T07:59:02+00:00

In e-commerce, simplicity can be the ultimate sophistication that you provide to customers. It is the key to preventing cart abandonment and confusion for the buyers. Most often, removing checkout distractions and decluttering the cart page can play a huge role in expediting sales closure.

Here are three important e-commerce features that must be considered to boost revenue. While these features are found on most brand’s websites and mobile apps, they are often not optimized for maximum effectiveness. Some features may need to be removed as they ultimately distract shoppers while others must be optimized.

1. The Wishlist Feature

This e-commerce feature is basically a personal collection of products that shoppers may want to buy in the future. It largely indicates a customer’s interest and not necessarily the intent to purchase. When this feature is removed, the buyer can solely focus on purchasing things he wants at the moment. If the “Add to Wishlist” option was provided, buyers go about marking products under this category instead of actively shopping.

Studies show that mobile shoppers show a positive response when this feature is removed. A wishlist occupies a lot of mobile screen space, and can completely distract a buyer. Since m-commerce contributes to a large share of retail profit, brands should consider removing this feature to boost profits. In fact, a whopping 81.6% of mobile shoppers show a rise in RPV (revenue per visitor) when the Wishlist feature is removed. However, a word of caution to the fashion merchants as fashion buyers use this feature extensively to purchase when they get a good deal, or build a list of items to complete a look.

2. Breadcrumbs Trails

Breadcrumbs trails are a form of site navigation that reveal where visitors are on a site’s hierarchy of pages. When brands have a large number of categories, these trails help improve the user experience by displaying the breadcrumbs. It also helps users find their way back if they land on the wrong page.

Statistics show that breadcrumbs trails should not be removed from the website or mobile apps since this has a negative impact on shopping. In fact, brands that don’t have breadcrumbs trails need to consider implementing one immediately to boost revenue. However, it is recommended to try out different levels of breadcrumbs trails simplification on website and mobiles to understand what works best for your visitors.

3. The Continue Shopping Button

Similar to other call to action buttons like Buy Now, this button can be found on cart pages. The idea is to get the buyers to stay focused on shopping. However, clicking on this button takes the users away from the checkout page. Reports show that suppressing this button largely improves revenue via m-commerce, as it was a major distraction for users. While suppressing The Continue Shopping button is one option, brands can consider reconfiguring it to perform a logical activity such as bringing the buyer back to the most recently browsed shopping category.

Brands must experiment and optimize all their e-commerce features continuously to keep up with the latest buying behaviors. This way, there is a higher success rate in converting prospective buyers to customers, leading to an increase in revenue.

With m-commerce skyrocketing, it is clear that smartphones and mobile apps play a vital role in engaging customers, and improving profit margins considerably. Brands can leverage mobile apps to stay close to their customers, expand their reach, and delight customers with an intuitive and convenient shopping experience anytime, anywhere.

If you’re interested in setting up a mobile app for your e-commerce business, Vajro can help you do it quickly. As a leading mobile app factory, we take pride in empowering clients worldwide with smart apps that drive revenue and provide higher ROI. If you’d like to explore a mobile app for your business, please contact us. We offer a 14-day free trial period for your very own mobile store tailored to your requirements.

Share this post

Facebook Twitter LinkedIn Email WhatsApp

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Related Posts

Content Personalization Strategies-for-E-commerce (1)

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them,...

Read More
The relation between UX and your mobile conversions

The relation between UX and your mobile conversions

  The gospel truth is that user experience (UX) dictates retain rates. Because if your mobile app glitches, loads slowly,...

Read More
Building Omni Channels

Building Omni-Channels That Suit Your Business

While physical stores may see the larger closing of sales, with the onset of online commerce, social media and...

Read More
Mobile Retail Online whats now and what’s next

Mobile Retail Online: what’s now and what’s next

Mobile commerce may have begun as a sort of advancement on e-commerce, enabling the selling and purchasing of goods...

Read More
Why mobile app score better than mobile web and desktops?

Why Mobile Apps Score Above Mobile Websites & Desktops ?

The mobile user population is on an upswing and is expected to reach 4 billion by 2020. According to...

Read More
Research

Creating a mobile app: Step n°1 – RESEARCH

You’re already persuaded that your business could use a mobile app. So the next step is to do a...

Read More
the 5 Fundamental Steps to Increase Mobile App

The 5 Fundamental Steps to Increase Mobile App Usage Frequency

First we’d like to establish that mobile app usage varies starkly between different industries. Game apps are bound to...

Read More
Mobile Apps for Boutique Shopping

Mobile Apps for Boutique-Shopping

In our last blog we generally discussed the pleasure of boutique-shopping using a boutique app. In this blog, we...

Read More
Evolution of E-commerce Industry

Evolution of the E-commerce Industry

E-commerce is a volatile space. Constant changes have been its trademark. In recent times, smartphones have contributed heavily to...

Read More
7 hows whys

E-Commerce Coupons: 7 Hows & Whys

With e-commerce booming, it’s not unusual to see companies rival each other with coupon marketing, to the point where...

Read More
Get in Touch!

Contact Information

  • Address: 2nd Floor, Greeta Tech Park Phase-1, North Wing #96, VSI Functional, Industrial Estate, Perungudi, Chennai, Tamil Nadu 600096, India
  • Email: [email protected]

Latest Posts

Top 10 Picks for Privacy Policy Generator
top 10 instagram story apps
Top 10 Instagram Story Apps
Content Personalization Strategies-for-E-commerce (1)
3 Content Personalization Strategies for E-commerce

Latest Tweets

Please wait...

Vajro Vajro © Copyright 2019. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Contact Us
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok