4 types of customers: who to keep and who to break-up with
[vc_message]What you think is happening: Visitors → prospects. Prospects → qualified leads. Leads → buying customers. Buying customers → loyal repeat customers… What actually is happening: Visitors → lingering visitors. Lingering visitors → still indecisive visitors. Indecisive visitors → drop-offs. Drop-offs → people who (out of the blue) remember your site and come back to browse and may buy one little thing. Those people → never-returned-again customers.[/vc_message] You will find that almost all your customers fit into one of four categories. Of course [...]