research mobile app Archives

4 types of customers: who to keep and who to break-up with

What you think is happening: Visitors → prospects. Prospects → qualified leads. Leads → buying customers. Buying customers → loyal repeat customers… What actually is happening: Visitors → lingering visitors. Lingering visitors → still indecisive visitors. Indecisive visitors → drop-offs. Drop-offs → people who (out of the blue) remember your site and come back to browse and may buy one little thing. Those people → never-returned-again customers. You will find that almost all your customers fit into one of four categories. Of course [...]

10 Useful Shopify Plugins for the Smallest Budgets

For people running stores on Shopify, especially newbies, they probably would have limited budget resources that they want invested in the most cost-effective apps, widgets or plugins. And if it is free and can help with ROI, then why not! Here is a list of 10 Shopify plugins – either cost-effective ones or free ones that generate revenue at no cost. smile.io – loyalty program This referral app makes it easy for you to work you loyalty program. In under 10 [...]

Ideas derived from the unorthodox ways people use products

Prelude: On international Friendship Day my college mate gave me a coffee mug as a gift. For a few weeks it stayed in its box (I don’t drink coffee). One day in class our professor wanted us to paint something, for which I didn’t have a receptacle to hold the water. As a desperate measure, I fetched the coffee mug and turned it into a makeshift water holder. I could wash it out later and use it to drink [...]

A Lesson in Viral Marketing from the Crazy Fidget Spinner

The marketers positioned the humble fidget spinner as a tool for children to channel their restless energy. Then the adults wanted it. Now there are millions of videos and searches about it. This simple rotating bit of plastic is wildly trending, making us beg the question how did this happen and what important marketing lesson can we learn from this. First let’s take a look at how news cycles turn today, and within that context how the fidget spinner went viral. Nowadays, [...]

Why e-commerce companies should concentrate more on cash flow than profit

Cash flow: (noun) the total amount of money being transferred into and out of a business, especially as affecting liquidity. E-commerce businesses worry a lot about bringing in the profit, but forget the importance of good cash flow. You may have concluded a good sale and made more than you spent, but unless that money is in hand at the right time you technically don’t have a profit. Simply put, if your money circulation is stunted, stuck or steamed, you [...]

GST for e-commerce – the pro and cons

What is GST? Goods and Services Tax (GST) is an indirect tax throughout India to replace taxes levied by the central and state governments. The GST is a value added tax (VAT) which is proposed to be a comprehensive indirect tax levy on manufacture, sale and consumption of goods as well as services at the national level. It is a tax reform which aims to remove tax barriers between states and create a single market by replacing all indirect taxes levied on goods and [...]

The 5 Fundamental Steps to Increase Mobile App Usage Frequency

First we’d like to establish that mobile app usage varies starkly between different industries. Game apps are bound to be used more frequently in a day whereas travel apps may be used once in few weeks on average. So when we talk about consumers using your app more often, the quantitative value of the word ‘often’ will be based on what your industry determines as the frequency of general usage. Of course, the first step is to employ devices to [...]

Oldies embrace mobile commerce, too!

The millennial demographic, considered the tech savvy lot, is a little over-rated. More so, it has misled online retailers into believing that their focus must be primarily targeted on this group. But technology has impacted everyone and is playing a big part in the buying journey of all generations. The only variance can be seen in adoption rates and motivation that can differ by age. **Fallacy: Mobile technology is for the tech generation 6 in 10 seniors are internet users, under [...]

How Are Consumers’ Browsing and Buying Behaviours Different Today?

E-commerce and, consequently, m-commerce, are growing at such rapid paces even compared to offline sales, that it’s important that retailers and marketers understand the buyer’s journey. The buyer’s behaviour and customer’s attitude give insight into the buyer’s journey from browsing to buying. There are so many influences that come to shoppers in so many different forms – multiple online sources, traditional methods, social media, word of mouth etc. so it is important to understand how all these work together [...]

The relation between UX and your mobile conversions

The gospel truth is that user experience (UX) dictates retain rates. Because if your mobile app glitches, loads slowly, or can’t be easily navigated, visitors will drop off before they can reach the end of the first page. Now all the stats prove that the footfall on mobile devices surpasses that which comes through desktops; however mobile conversions straggle. Nonetheless, with mobile gaining prominence day by day, and with all the product research that begins on mobile devices, lots of [...]

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