“A picture is worth a thousand words, but a video is worth a thousand pictures.” Now that’s a great quote. But we know that a random quote from a random source is not going to win over you into believing that video is the best form of content out there. Luckily, we have data to prove this- A one-minute video is equal to 1.8 million words - according to a study by Dr. James McQuivey of Forrester Research. 80% of...
Baby Shark Dance, Despacito, Shape of you & See you again. Unless you were living under a rock, you might know what these names are. For those who just emerged out of the ground, this is the list of most-viewed YouTube videos on the planet. They have amassed billions of views to date and are still growing strong. People love videos and prefer them anytime over text. The reason is simple - Videos resonate well with the audience. It helps them...
Imagine you’re getting ready for an interview with your dream company (FAANG maybe?). You have to look dapper to impress the panel. The tie is the only missing piece in your fashion jigsaw now. The problem - you do not know how to tie a tie! You have two options - Learn from a long text-only how-to guide like the below - Or from a short video that takes you through the same steps in a more visually appealing manner. What’s your...
You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done! But now what? Your job surely doesn’t end there. You have to keep them engaged and not let them knock on the doors of your competitors. Push notifications are one way to promote engagement and build loyalty in your user base. Most businesses toil hard to make...
Here’s the thing. It’s more expensive to acquire new customers than to retain existing customers. Think about it. Wouldn’t you have more success selling to your long-term customers, than your newly acquired customers? Your existing customers know you and your business better. More often than not, most businesses focus more on customer acquisition over customer retention. Sure, it’s necessary to grow your customer base in order to bring in more profits. But it’s equally important, if not more so, to retain...
There was a time when you were placed on a pedestal just for being good at customer acquisition and retention. Bringing in new customers consistently (and retaining them) was considered a difficult art to master a couple of decades ago. But that was only until push notifications dropped in like manna from heaven. Businesses found that these tiny little messages not only kept users engaged but also instilled a sense of loyalty towards their brand. Research confirms this - 95%...
Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered- “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the worst part. She and her team had diligently tracked the total number of notifications sent to each user for the past two years. And that’s all they had measured! Here is a piece of friendly...
“Make sure they remember you” - these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being in constant touch with your prospects and customers. Regular customer interactions, however small they may be, is the key to boosting your brand experience, enhancing customer loyalty, and accelerating sales...
What comes to your mind when you see this - Urgency? Limitedness? Response-warranted? Or does it remind you of the popular words from the movie Anomalisa - “Our time is limited, we forget that.” Here’s what it reminds us of - a viral marketing strategy. A phenomenon that’s just here and then gone in a flash. Yes! We are talking about a flash sale. What is a flash sale? A flash sale is a deep discounting strategy that runs for a short time on...
Conversions are the raison d'etre for any business. But gliding your prospects through the sales funnel by accommodating their needs is never a piece of cake. You need to make your deal irresistible, or how Vito Corleone would say, ‘give them an offer they can’t refuse’. Enter discounting, which sellers have historically used to give customers a sense of satisfaction or even a sense of victory over them. Discounting was never a ‘fresh strategy’; it has always been a ‘fruitful...
