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4 Ways to Offer Discounts During the BFCM Shopping Season

“50% off - Black Friday Special” “Extra 20% off on select products” “Buy one and get one at 50% off” Who doesn’t love a good discount offer? Present the right offer to the right set of audience, and Voilà - witness the selling frenzy unfold this BFCM!!! Get more by paying less – the vast majority of online customers live by this motto. And finding the best discount offer for products on their wishlist is like a treasure hunt for them, especially during...

How to promote your products during BFCM 2021?

Is your mobile app ready? Have you optimized the landing page? What about your hosting provider? When was the last time you checked your inventory? How much are you relying on social media? You need to ask yourself these questions now.  After all, it is that time of the year again; the biggest shopping weekend on the planet is just a stone’s throw away. And, if you haven’t yet started the prep works for the most important days of the e-commerce world, stop what you...

BFCM 2021: 4 Things to Keep in Mind

Looking back at the BFCM 2020 Weekend, and the Holiday season in general, we saw online stores cherish accelerated sales over their online and mobile sales channels. Owing to the change in lifestyle brought about by Covid-19, customers gravitated towards online and mobile shopping.  Going into BFCM 2020 weekend, we knew things were gonna be different. The question was how.  Shopify stores rallied to make the best out of the weekend, despite the lockdown and the fall in global economy!...

We’ve partnered with One Tree Planted!

We’ve always been an environmentally-conscious organization; we focus primarily on reducing our footprint and promoting sustainability. We try to come up with different ways to give back to Mama Earth. And, what better way than giving the world more trees! We're soooo excited to partner with One Tree Planted!   How it started It was an insanely hot Friday afternoon. 100F. We had our quarterly off-site last month in this quaint little Airbnb. It was a 3-day retreat (of sorts) with 5-6 sessions...

How to Prepare Your Inventory for BFCM 2021

Hurray, the Super Bowl of shopping is here!!! Well, not quite yet, but it is almost around the corner. Nevertheless, let’s be ready for it. BFCM, also known as Black Friday and Cyber Monday, is a unique opportunity for e-commerce businesses to attract a massive number of customers. But it requires careful planning and execution from your side, as any small mistake could affect the sale and take your customers away. And to make matters worse, the pandemic is still around,...

Ultimate Guide to Contactless Delivery for E-Commerce Store

These are strange times for all of us. We are stuck inside our houses; there are government-imposed lockdowns and restrictions on public gatherings, so much so it reminds us of a world that is slowly recovering from the aftermath of a zombie apocalypse! Jokes aside, how many times have you washed your hands or sanitized your devices today? The global COVID-19 pandemic has been quite a wake-up call for people everywhere. And it has forced us to change our daily...

How to write a winning product description for your e-commerce store?

Imagine you’ve decided to buy a fitness tracker, but you don’t want to go to a physical store (like most of us these days). Instead, you start looking it up on the internet, and you land on several e-commerce websites.  On the landing page, you see the thumbnail of a sleek fitness tracker and click on it. To your dismay, you find out that there is no information about this product apart from the name and 2-3 lines of incomprehensible...

8 Reasons why your e-commerce store needs an affiliate program

“Affiliate marketing has made businesses millions and ordinary people millionaires” - Bo Bennet Ask an expert what is the best way to reach a wide audience for your brick-and-mortar store. A vast majority of them would shout - “TAKE IT ONLINE”  They are right. In this digital world, going online is definitely the easiest way to increase your customer base. After all, your store will be location agnostic in an e-commerce setup. But does your job end with taking this route? Definitely not. Is...

Building a Grocery App That Sells

You’ve just started a grocery store. You are located in the best possible area of the town. You start enjoying an excellent footfall. Congrats! Time to sit back, relax, and enjoy the fruits of your new successful store, right?  Wrong! This is when you buckle up and expand your business, targeting those customers who haven’t made you their go-to choice yet. And the best way to do it - expand your channels.  And in this mobile-dominated world, what better way to reach these...

7 Proven Strategies to Promote your Mobile App

Getting your mobile app designed and launched is only half the work done. It’s not time to let your audience and potential customers know that you now have a fully functional mobile app for your online store. There are a few proven strategies that you can use to promote your app and drive downloads.  The success of your app depends on how well it’s promoted before, during and after the launch. Let’s look at a few tried and tested ways...