Blog | Shopify Mobile App

COVID-19: Impact on E-Commerce and Specifically Online Fashion

There has been enough said and written about COVID-19 and its impact on our lives and more so on the economy. So I’m going to restrict myself to analyzing its impact on E-Commerce, especially in the North American market. I live with my family in Chennai, India and last week, the government announced the closure of educational institutions, malls and banned public gatherings. Within four hours, the school in which my kids' study, sent google classroom logins. From the next...

Top 10 Picks for Privacy Policy Generator

When you own an e-commerce business a privacy policy is essential for your customers, regardless of the size of your business. Privacy policies may seem like small work, but they are one of the most important features that increase your business’s credibility and establish trustworthiness. Last but not least, it is one of the most important legal agreements for your online business, especially given today’s legislation on protecting client information. or any other business. An online business will need a privacy policy page for various reasons such as when you need customer’s personal details like name, email address, account...

Top 10 Instagram Story Apps

There are over 500 million people who use Instagram Stories every day. Apps for Instagram Stories have helped marketers beat competition and garner much-needed audience attention in the past few years. According to TechCruch, “Instagram Stories is an integral part of the world’s largest dedicated visual communication app in the first year since its launch.” If you want to impress your audience and showcase your products and services, check out the top ten Instagram Story apps that can be leveraged to engage and connect with them. 1. Over Over is a great tool for overlaying text...

Content Personalization Strategies-for-E-commerce (1)

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market. Did you know that “Over 60% consumers demand that offers they receive be tailored to them and their interests precisely”? Brands can lose potential customers if they aren’t personalizing their content during the customer’s shopping experience. Listed below are key strategies for content personalization that can help retailers overcome purchasing barriers, start conversations, and deliver...

3 Important Guidelines To Propel E-commerce Sales With Live Chat

Live chat is an incredibly powerful and engaging tool that helps brands maximize conversions and drive repeat purchases. Research at Forrester has revealed that “Customers who engage in a live chat conversation with a business are 2.8x more likely to complete a purchase.” Brands operating with a real-time store know how important it is to maintain a personal touch with customers in order to enhance their business prospects. In online retail shopping, this can be done using the live chat...

Video on mobile screen video sharing and marketing flat vector concept with icons

Importance of E-commerce Videos in Increasing Conversions

One of the most promising entrants in the evolution of inbound marketing tactics is videos. According to Cisco, “Annual global IP traffic will reach 4.8 ZB per year by 2022”. People across the globe are consuming so much video that it is imperative for marketers to leverage them for increasing conversions and improving user experience. Research by Renderforest states that: Video in an email leads to 200-300% increase in click-through rates. Video in landing pages increases conversions by 80%. Combining video with ads...

Positive Impact of Mobile App Push Notifications on E-commerce Business

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order to reach out to them. A majority of the mobile user population depends on mobile apps for various needs. Mobile apps are easy and fast to use. Brands can easily engage and...

Why mobile app score better than mobile web and desktops?

Why Mobile Apps Score Above Mobile Websites & Desktops ?

The mobile user population is on an upswing and is expected to reach 4 billion by 2020. According to eMarketer.com, “Mobile e-commerce sales are expected to account for 54% of total e-commerce sales.” It is evident that the use of mobiles is largely influencing audience buying decisions. Users tend to look up additional information on a product via their mobile devices before making the decision to purchase. Today, mobile shopping has become convenient through the use of dedicated apps. Research...

Importance of Mobile Commerce in eCommerce Growth

M-commerce – The Greatest Boon for E-commerce Businesses

A Business Insider report states, “45% of e-commerce revenue will come from m-commerce, by the end of 2020.” Mobile commerce (m-commerce), an off-shoot of the e-commerce boom, has drastically improved the prospects of millions of e-commerce businesses through smartphone-enabled purchases. It has a tremendous influence on buyers and is used by marketers to create awareness of their product or service, and popularize the brand image. Being a pocket-friendly option, it helps improve the overall shopping experience of the consumers. Today, mobile...

5 Types of Shoppable Content to Connect & Convert

5 Types of Shoppable Content to Connect and Convert

Catalog shopping is a thing of the past. Gone are the days when customers flipped through magazines and advertisements to check out the products on sale. Today, with e-commerce gaining immense support from online shoppers, brands need to bridge the gap between browsing and buying. This is where visual content plays an important role in capturing the imagination and attention of the customers. Retailers now use what is called as shoppable content that uses storytelling format to engage with customers....