3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market.   Did you know that “Over 60% consumers demand that offers they receive be tailored to them and their interests precisely”?  Brands can lose potential customers if they aren’t personalizing their content during the customer’s shopping experience. Listed below are key strategies for content personalization that can help retailers overcome purchasing barriers, start conversations, and deliver...

3 Important Guidelines To Propel E-commerce Sales With Live Chat

Live chat is an incredibly powerful and engaging tool that helps brands maximize conversions and drive repeat purchases. Research at Forrester has revealed that “Customers who engage in a live chat conversation with a business are 2.8x more likely to complete a purchase.” Brands operating with a real-time store know how important it is to maintain a personal touch with customers in order to enhance their business prospects. In online retail shopping, this can be done using the live chat...

Importance of E-commerce Videos in Increasing Conversions

  One of the most promising entrants in the evolution of inbound marketing tactics is videos. According to Cisco, “Annual global IP traffic will reach 4.8 ZB per year by 2022”. People across the globe are consuming so much video that it is imperative for marketers to leverage them for increasing conversions and improving user experience. Research by Renderforest states that: Video in an email leads to  200-300% increase in click-through rates. Video in landing pages increases conversions by 80%. Combining video with ads...

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

  The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order to reach out to them. A majority of the mobile user population depends on mobile apps for various needs. Mobile apps are easy and fast to use. Brands can easily engage and...

Why Mobile Apps Score Above Mobile Websites & Desktops ?

The mobile user population is on an upswing and is expected to reach 4 billion by 2020. According to eMarketer.com, “Mobile e-commerce sales are expected to account for 54% of total e-commerce sales.” It is evident that the use of mobiles is largely influencing audience buying decisions. Users tend to look up additional information on a product via their mobile devices before making the decision to purchase. Today, mobile shopping has become convenient through the use of dedicated apps. Research...

M-commerce – The Greatest Boon for E-commerce Businesses

A Business Insider report states, “45% of e-commerce revenue will come from m-commerce, by the end of 2020.”   Mobile commerce (m-commerce), an off-shoot of the e-commerce boom, has drastically improved the prospects of millions of e-commerce businesses through smartphone-enabled purchases. It has a tremendous influence on buyers and is used by marketers to create awareness of their product or service, and popularize the brand image. Being a pocket-friendly option, it helps improve the overall shopping experience of the consumers.   Today, mobile...

5 Types of Shoppable Content to Connect and Convert

Catalog shopping is a thing of the past. Gone are the days when customers flipped through magazines and advertisements to check out the products on sale. Today, with e-commerce gaining immense support from online shoppers, brands need to bridge the gap between browsing and buying. This is where visual content plays an important role in capturing the imagination and attention of the customers. Retailers now use what is called as shoppable content that uses storytelling format to engage with customers....

Leverage Social Proof to Build E-commerce Business

Online reviews and recommendations have direct control over the buying habits of today’s consumers. This psychological phenomenon of trusting and purchasing what other people recommend and use is known as social proof. Social media and fast searches have made it convenient to check for other’s opinions before making a purchasing decision. Since social proofs are highly effective it can be utilized to create awareness for your e-commerce brand. The following areas are where you’ll see social proof used most often...

The Dropshipping E-commerce Model

E-commerce has greatly changed the way businesses operate today. The greatest advantage is that one can afford to run a business on the Internet without having a physical store. Customers also enjoy the convenience and personalized shopping experience that e-commerce offers. One of the most innovative e-commerce models that does not require a startup capital to start a business is the dropshipping model. Here, manufacturers and suppliers play a major role in freeing up the budget and time for new,...

Why Link Building is Important for E-Commerce Success

When the Internet was in its nascent stage, search engines like Yahoo! and Alta Vista ruled the roost. Their search results were based only on the content of the webpages. After the advent of Google and its PageRank algorithm, the quality of the linked pages were also given equal importance. Backlinks are one of Google’s favorite ranking signal, which makes link building a crucial activity for any e-commerce site. So, what is link building? Link building is the activity of linking...