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The 11 Point Holiday Checklist: so you don’t forget anything when prepping your e-commerce store for the holidays

The holidays might begin only from the last week of November, but the holiday shopping begins from the beginning of November, if not earlier. Hallowe’en, Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, New Year – some of the biggest revenue generating festivals of the year, and they’re all around the corner! As a Shopify store owner you have probably begun to prepare for the holiday load. But with the hustle and bustle of the season, there is a chance [...]

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9 Rudimentary Steps to Bring Your E-Commerce Store Out of a Saturated Market

With e-commerce booming all over the world, it is longer about the product alone but the user experience. The challenge right now for online retailers is figuring out a way to stand out in a saturated market. In this blog we discuss some of the best practices for e-retail to optimise the experience for each stage of the marketing funnel and for different devices. Impactful images on the homepage to make an emotional connection. People don’t just respond faster to [...]

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Build a Smashing E-Commerce Site Even with a Limited Product Selection

E-commerce is all the rage nowadays, with online stores striving to sell as much as they can on this heavily accessed portal. While this is the primary goal, the way each store approaches e-commerce differs based on the products they sell, the market they are reaching out to, their design and format etc. All of these criteria are based on the profile and character of the business. Of these influencing factors, one important category that dictates the structure of [...]

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Mobile Apps for Boutique-Shopping

In our last blog we generally discussed the pleasure of boutique-shopping using a boutique app. In this blog, we take you a little further into the realm of boutique apps. First off, boutiques that offer their customers an app end up having a much better brand image than their peers who don’t offer it. Better brand image means better brand reach. Brand isn’t just about the name, logo and exorbitant price tag. It’s an identity that a company develops and [...]

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The Pleasure of Boutique-Shopping on Boutique Apps

Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a booming industry now. When it comes to big retailers, apps are quite commonplace. But smaller [...]

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Top 10 reasons how holidays hold great mobile opportunities

Hallowe’en, Thanksgiving and Christmas. 3 of the 4 largest revenue generating festivals of the year are around the bend. And Diwali, too! Honestly, you aren’t actually early if you have already started gearing up for the holiday season! First off is the festival of spook! Are you online retailers ready for Hallowe’en sales? Before you can say trick-or-treat it will be Christmas and you’ll wonder where Diwali and Thanksgiving went! What we’re trying to say is this – you have [...]

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15 E-Commerce Checkout Tips to Fast Track Your Profitability

Your product could be the best of its kind, your website fantastic, and your marketing and sales top-notch. But all this will amount to naught if the checkout at your e-commerce store – the part of the website or app that actually facilitates the payment – isn’t seamless and effortless! And logically speaking, when it comes times to pay up, don’t you want to make it as easy as it possibly could be so that it doesn’t give the [...]

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3 Simple but Powerful Guidelines to Picking the Name of Your E-Commerce Store

Have you heard of these companies that famously changed their names? BackRub became Google. Research in Motion (RIM) became Blackberry. Confinity became PayPal. Blue Ribbon Sports became Nike. And Matchbox became Tinder! The name of a brand is what will inspire the first impression formed in the first 10 seconds that a prospect hears it. Haven’t we all heard of a store and wanted to check it out just because it had a cool name? And haven’t we all heard [...]

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10 Ways to Wield Offers, Discounts and Deals to Your Business Advantage

Offers like coupons, discounts and deals are basically ways to drive customer loyalty and nudge people along with buying things they abandoned in the cart. Before you think of revenue, you must think of customer loyalty. Or even if you do think of revenue first, you need customer loyalty to bring it for you. Customer loyalty is a trifle more important than customer acquisition and, incidentally, it’s 6x less expensive! And loyal customers become the best ambassadors to your brand, [...]

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Referral Programs: Where Your Customers Vet Prospects and Do the Marketing

As a shopper, you would have noticed the number of referral based offers that come your way. That’s because this strategy works very well in building loyal customers. However, there is a right time to get into it, and a few things to consider and set-up before taking the plunge. Remember, this is a full-fledged marketing campaign and requires a proper investment of time and resource in promoting it. So how do you know you aren’t taking the leap prematurely [...]

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