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Author - Admin

10 Push Notifications Ideas That You Can Implement Right Now

You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done!  But now what? Your job surely doesn’t end there. You have to keep them engaged and not let them knock on the doors of your competitors.  Push notifications are one way to promote engagement and build loyalty in your user base. Most businesses toil hard to make...

5 Reasons Your E-commerce Store Needs A Loyalty Program

Here’s the thing.  It’s more expensive to acquire new customers than to retain existing customers. Think about it. Wouldn’t you have more success selling to your long-term customers, than your newly acquired customers? Your existing customers know you and your business better.  More often than not, most businesses focus more on customer acquisition over customer retention. Sure, it’s necessary to grow your customer base in order to bring in more profits. But it’s equally important, if not more so, to retain...

6 KPIs to Measure the Effectiveness of your Push Notifications

Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered-  “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the worst part. She and her team had diligently tracked the total number of notifications sent to each user for the past two years. And that’s all they had measured! Here is a piece of friendly...

How to Boost Customer Engagement with Push Notifications

“Make sure they remember you” - these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being in constant touch with your prospects and customers. Regular customer interactions, however small they may be, is the key to boosting your brand experience, enhancing customer loyalty, and accelerating sales...

9 Ways to Run a Successful Flash Sale

What comes to your mind when you see this -  Urgency? Limitedness? Response-warranted? Or does it remind you of the popular words from the movie Anomalisa - “Our time is limited, we forget that.”  Here’s what it reminds us of - a viral marketing strategy.  A phenomenon that’s just here and then gone in a flash.  Yes! We are talking about a flash sale. What is a flash sale?  A flash sale is a deep discounting strategy that runs for a short time on...

17 Ways To Use Discounts To Build Your Sales Volume

Conversions are the raison d'etre for any business. But gliding your prospects through the sales funnel by accommodating their needs is never a piece of cake. You need to make your deal irresistible, or how Vito Corleone would say, ‘give them an offer they can’t refuse’.  Enter discounting, which sellers have historically used to give customers a sense of satisfaction or even a sense of victory over them. Discounting was never a ‘fresh strategy’; it has always been a ‘fruitful...

Introducing Rewynd – Travel Back in Time With Live Video Replays

Ever since we launched Blynk, the request for live video replays has inundated our inboxes, with a lot of customers, especially boutiques asking for it. We’ve been working on it over the last couple of months and we’re super excited to announce that it’s now ready for you to use. You can now build a library of your past live sale sessions and let your customers rewatch and shop from them.  What is Rewynd? When you go live, we’ll record the session...

4 Ways to Use Product Videos to Boost Conversion Rates

Store owners are often looking for ways to make their products look more appealing on their web stores and mobile app stores, in order to sell their products better and improve their store conversion rates. One of the best ways to display products and help shoppers understand the product better is by using product videos. In fact, 73 percent of online shoppers are more likely to buy a product on an online retail site after watching a video. Imagine how...