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Buy Now, Pay Later – Introducing Vajro’s integrations with QuadPay, Sezzle and Afterpay

We at Vajro, are constantly looking for ways to make your business successful. On that note, we’d like to officially announce our three new integrations - QuadPay, Afterpay and Sezzle. The integrations have been made in an effort to give shoppers the option to buy immediately and pay after a certain period of time. We have seen businesses profit from these integrations significantly, especially in times of the ongoing pandemic. QuadPay, Sezzle, and Afterpay are payment apps that allow shoppers...

How Vajro Aced Sales During the Peak COVID-19 Period

We launched Vajro 2.0 in November 2019 and it was a huge success for us. Dec 2019 had spillover effects and was reasonably successful. Then we had a couple of dull months in Jan and Feb 2020. However, we did a lot of foundation work during these two months and also made a few key recruits to get our sales and marketing engine running. Unfortunately, we were hit hard by the impact of COVID-19 and the lull in sales...

COVID-19: Impact on E-Commerce and Specifically Online Fashion

There has been enough said and written about COVID-19 and its impact on our lives and more so on the economy. So I’m going to restrict myself to analyzing its impact on E-Commerce, especially in the North American market.  I live with my family in Chennai, India and last week, the government announced the closure of educational institutions, malls and banned public gatherings. Within four hours, the school in which my kids' study, sent google classroom logins. From the next...

Top 10 Picks for Privacy Policy Generator

When you own an e-commerce business a privacy policy is essential for your customers, regardless of the size of your business. Privacy policies may seem like small work, but they are one of the most important features that increase your business’s credibility and establish trustworthiness. Last but not least, it is one of the most important legal agreements for your online business, especially given today’s legislation on protecting client information.  or any other business.  An online business will need a privacy policy page for various reasons such as when you need customer’s personal details like name, email address, account...

Top 10 Instagram Story Apps

There are over 500 million people who use Instagram Stories every day. Apps for Instagram Stories have helped marketers beat competition and garner much-needed audience attention in the past few years.  According to TechCruch, “Instagram  Stories is an integral part of the world’s largest dedicated visual communication app in the first year since its launch.”  If you want to impress your audience and showcase your products and services, check out the top ten Instagram Story apps that can be leveraged to engage and connect with them.   1. Over Over is a great tool for overlaying text...

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market.   Did you know that “Over 60% consumers demand that offers they receive be tailored to them and their interests precisely”?  Brands can lose potential customers if they aren’t personalizing their content during the customer’s shopping experience. Listed below are key strategies for content personalization that can help retailers overcome purchasing barriers, start conversations, and deliver...

3 Important Guidelines To Propel E-commerce Sales With Live Chat

Live chat is an incredibly powerful and engaging tool that helps brands maximize conversions and drive repeat purchases. Research at Forrester has revealed that “Customers who engage in a live chat conversation with a business are 2.8x more likely to complete a purchase.” Brands operating with a real-time store know how important it is to maintain a personal touch with customers in order to enhance their business prospects. In online retail shopping, this can be done using the live chat...

Importance of E-commerce Videos in Increasing Conversions

  One of the most promising entrants in the evolution of inbound marketing tactics is videos. According to Cisco, “Annual global IP traffic will reach 4.8 ZB per year by 2022”. People across the globe are consuming so much video that it is imperative for marketers to leverage them for increasing conversions and improving user experience. Research by Renderforest states that: Video in an email leads to  200-300% increase in click-through rates. Video in landing pages increases conversions by 80%. Combining video with ads...

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

  The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order to reach out to them. A majority of the mobile user population depends on mobile apps for various needs. Mobile apps are easy and fast to use. Brands can easily engage and...

Why Mobile Apps Score Above Mobile Websites & Desktops ?

The mobile user population is on an upswing and is expected to reach 4 billion by 2020. According to eMarketer.com, “Mobile e-commerce sales are expected to account for 54% of total e-commerce sales.” It is evident that the use of mobiles is largely influencing audience buying decisions. Users tend to look up additional information on a product via their mobile devices before making the decision to purchase. Today, mobile shopping has become convenient through the use of dedicated apps. Research...