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BFCM 2021: 4 Things to Keep in Mind

Looking back at the BFCM 2020 Weekend, and the Holiday season in general, we saw online stores cherish accelerated sales over their online and mobile sales channels. Owing to the change in lifestyle brought about by Covid-19, customers gravitated towards online and mobile shopping.  Going into BFCM 2020 weekend, we knew things were gonna be different. The question was how.  Shopify stores rallied to make the best out of the weekend, despite the lockdown and the fall in global economy!...

7 Proven Strategies to Promote your Mobile App

Getting your mobile app designed and launched is only half the work done. It’s not time to let your audience and potential customers know that you now have a fully functional mobile app for your online store. There are a few proven strategies that you can use to promote your app and drive downloads.  The success of your app depends on how well it’s promoted before, during and after the launch. Let’s look at a few tried and tested ways...

How to Pick a Mobile App Builder for your Shopify Store

So, you’ve finally decided to build a mobile app for your online business. Perfect! Although, there are things you need to look out for in a brand and weigh everything into your decision.  There are quite a few factors you need to consider when you pick a mobile app builder for your Shopify store! Your mobile app is more than just a sales medium. It’s an experience that you’re giving your customers so that they would want to keep coming back...

How to turn your Shopify store into a Mobile App

E-Commerce is an ever-evolving ecosystem with new trends popping up every now and then. It’s essential for entrepreneurs to stay in touch with the latest trends in the world of technology. In a generation of smartphones and online shopping, the logical step forward would be expanding to the M-commerce space, and turning your Shopify store into a mobile app!  As of 2021, m-commerce contributes to over 50% of e-commerce revenue according to data collected by Simicart, and the number is...

10 Push Notifications Ideas That You Can Implement Right Now

You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done!  But now what? Your job surely doesn’t end there. You have to keep them engaged and not let them knock on the doors of your competitors.  Push notifications are one way to promote engagement and build loyalty in your user base. Most businesses toil hard to make...

5 Reasons Your E-commerce Store Needs A Loyalty Program

Here’s the thing.  It’s more expensive to acquire new customers than to retain existing customers. Think about it. Wouldn’t you have more success selling to your long-term customers, than your newly acquired customers? Your existing customers know you and your business better.  More often than not, most businesses focus more on customer acquisition over customer retention. Sure, it’s necessary to grow your customer base in order to bring in more profits. But it’s equally important, if not more so, to retain...

6 KPIs to Measure the Effectiveness of your Push Notifications

Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered-  “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the worst part. She and her team had diligently tracked the total number of notifications sent to each user for the past two years. And that’s all they had measured! Here is a piece of friendly...

How to Boost Customer Engagement with Push Notifications

“Make sure they remember you” - these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being in constant touch with your prospects and customers. Regular customer interactions, however small they may be, is the key to boosting your brand experience, enhancing customer loyalty, and accelerating sales...

9 Ways to Run a Successful Flash Sale

What comes to your mind when you see this -  Urgency? Limitedness? Response-warranted? Or does it remind you of the popular words from the movie Anomalisa - “Our time is limited, we forget that.”  Here’s what it reminds us of - a viral marketing strategy.  A phenomenon that’s just here and then gone in a flash.  Yes! We are talking about a flash sale. What is a flash sale?  A flash sale is a deep discounting strategy that runs for a short time on...

17 Ways To Use Discounts To Build Your Sales Volume

Conversions are the raison d'etre for any business. But gliding your prospects through the sales funnel by accommodating their needs is never a piece of cake. You need to make your deal irresistible, or how Vito Corleone would say, ‘give them an offer they can’t refuse’.  Enter discounting, which sellers have historically used to give customers a sense of satisfaction or even a sense of victory over them. Discounting was never a ‘fresh strategy’; it has always been a ‘fruitful...