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Why Every Online Retailer Should Focus on M-Commerce?

We all know that the e-commerce industry is skyrocketing right now and m-commerce (Mobile Commerce) is catching up quite fast, too. We can see how big and moderate sized e-commerce companies have been putting more effort into building their m-commerce apps in the past 2 years. It is clearly evident that all these companies understand the importance of a mobile sales channel, and how it propels business ahead of competitors. In a few years’ time, there is a huge probability that m-commerce...

Why Native Apps beat Web Apps?

The biggest question people ask is why waste energy and resources building different native apps? It would be a lot easier for us (app developers) if we could build one web application that all platforms could access. But as the market has whispered to us, building native is a much better thing to do for our law firm customers. And here are six reasons why native apps are better than web apps: 1) Native Apps Are Faster Web apps, like Chrome or Safari, run on a...

Why M-Commerce is about to overtake E-Commerce?

With 190 million internet users in the country, the Indian e-commerce market pegs about $13 billion. Over the past five years online shopping in India has caught up in a big way and the growth of e-commerce ventures, like Flipkart, Myntra and Jabong (among others), outlines the immense potential of the sector. When considering the annual rate of growth which is at 41-43% - [India is expected to cross 375 million unique internet users by end of 2015 (source: IAMAI)],...

Why Deep-Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of the young customers use Adblock technology, or that only 52% of the customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI. The issue is more than ads simply being ignored – (providers are used to single digit click rates); it’s that customers are actively eliminating ads from their entire experience. This generation is growing tired of...