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Author - Sridhar

Getting Started With Live Selling: A Handbook

“A picture is worth a thousand words, but a video is worth a thousand pictures.” Now that’s a great quote. But we know that a random quote from a random source is not going to win over you into believing that video is the best form of content out there. Luckily, we have data to prove this- A one-minute video is equal to 1.8 million words - according to a study by Dr. James McQuivey of Forrester Research.  80% of...

4 Time-Tested Strategies to Perk Up Low Viewership in Live Selling

Baby Shark Dance, Despacito, Shape of you & See you again. Unless you were living under a rock, you might know what these names are. For those who just emerged out of the ground, this is the list of most-viewed YouTube videos on the planet. They have amassed billions of views to date and are still growing strong. People love videos and prefer them anytime over text. The reason is simple - Videos resonate well with the audience. It helps them...

Practical Tips to Boost User Engagement During a Live Sale

Imagine you’re getting ready for an interview with your dream company (FAANG maybe?). You have to look dapper to impress the panel. The tie is the only missing piece in your fashion jigsaw now. The problem - you do not know how to tie a tie! You have two options -  Learn from a long text-only how-to guide like the below - Or from a short video that takes you through the same steps in a more visually appealing manner. What’s your...

5 Ways in which Push Notifications Increase Revenue & Loyalty

There was a time when you were placed on a pedestal just for being good at customer acquisition and retention. Bringing in new customers consistently (and retaining them) was considered a difficult art to master a couple of decades ago.  But that was only until push notifications dropped in like manna from heaven. Businesses found that these tiny little messages not only kept users engaged but also instilled a sense of loyalty towards their brand. Research confirms this - 95%...