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Author - Sridhar

4 Ways to Offer Discounts During the BFCM Shopping Season

“50% off - Black Friday Special” “Extra 20% off on select products” “Buy one and get one at 50% off” Who doesn’t love a good discount offer? Present the right offer to the right set of audience, and Voilà - witness the selling frenzy unfold this BFCM!!! Get more by paying less – the vast majority of online customers live by this motto. And finding the best discount offer for products on their wishlist is like a treasure hunt for them, especially during...

How to promote your products during BFCM 2021?

Is your mobile app ready? Have you optimized the landing page? What about your hosting provider? When was the last time you checked your inventory? How much are you relying on social media? You need to ask yourself these questions now.  After all, it is that time of the year again; the biggest shopping weekend on the planet is just a stone’s throw away. And, if you haven’t yet started the prep works for the most important days of the e-commerce world, stop what you...

How to Prepare Your Inventory for BFCM 2021

Hurray, the Super Bowl of shopping is here!!! Well, not quite yet, but it is almost around the corner. Nevertheless, let’s be ready for it. BFCM, also known as Black Friday and Cyber Monday, is a unique opportunity for e-commerce businesses to attract a massive number of customers. But it requires careful planning and execution from your side, as any small mistake could affect the sale and take your customers away. And to make matters worse, the pandemic is still around,...

Ultimate Guide to Contactless Delivery for E-Commerce Store

These are strange times for all of us. We are stuck inside our houses; there are government-imposed lockdowns and restrictions on public gatherings, so much so it reminds us of a world that is slowly recovering from the aftermath of a zombie apocalypse! Jokes aside, how many times have you washed your hands or sanitized your devices today? The global COVID-19 pandemic has been quite a wake-up call for people everywhere. And it has forced us to change our daily...

How to write a winning product description for your e-commerce store?

Imagine you’ve decided to buy a fitness tracker, but you don’t want to go to a physical store (like most of us these days). Instead, you start looking it up on the internet, and you land on several e-commerce websites.  On the landing page, you see the thumbnail of a sleek fitness tracker and click on it. To your dismay, you find out that there is no information about this product apart from the name and 2-3 lines of incomprehensible...

8 Reasons why your e-commerce store needs an affiliate program

“Affiliate marketing has made businesses millions and ordinary people millionaires” - Bo Bennet Ask an expert what is the best way to reach a wide audience for your brick-and-mortar store. A vast majority of them would shout - “TAKE IT ONLINE”  They are right. In this digital world, going online is definitely the easiest way to increase your customer base. After all, your store will be location agnostic in an e-commerce setup. But does your job end with taking this route? Definitely not. Is...

Building a Grocery App That Sells

You’ve just started a grocery store. You are located in the best possible area of the town. You start enjoying an excellent footfall. Congrats! Time to sit back, relax, and enjoy the fruits of your new successful store, right?  Wrong! This is when you buckle up and expand your business, targeting those customers who haven’t made you their go-to choice yet. And the best way to do it - expand your channels.  And in this mobile-dominated world, what better way to reach these...

SMS to Push Notifications: Should I make the Decisive Shift?

“Merry Christmas.”   No, it’s not the holiday season yet. This was the first SMS that was sent by Neil Papworth on 3 December 1992. Clearly,  SMS is older than many of you reading this. It was popularized way back during the feature phone era.  Historically, brands have ‘communicated’ to their customers via SMS - It was easy to send and plain to read with no glam quotient attached. In other words, it served its purpose of communicating brand messages across a...

Live Selling 101: Essential Tools For ‘That’ Unique Experience

Video Camera, Lenses, Gimbals, Gorilla pod, Monopods, Light Reflectors, Editing Console… This endless list is most probably the answer you might get when you ask a professional videographer - “What equipment do you need for live selling” Some people who have an online store and have a towering passion for live selling often give up on their wish to go live. The above answer(or wrong answer!) is definitely one of the reasons for that. These people assume that live selling is a...

Android vs. iOS Push Notifications: A Comparative Study

In 2020, push notifications subscribers constituted roughly 80% of the mobile users in the world. In other words, it’s hard to imagine a smartphone without push notifications today. Admit it  - The smooth pull-down motion of the notification banner and the plethora of messages waiting for you to tap on them are part of the experience that completes your smartphone.  However, the experience might slightly vary based on the operating system of your phone, viz. iOS and Android. It starts right...