Primal Metrics & KPIs to Thrust E-Commerce Companies Upwards

E-commerce companies need a slightly different way to compute their success. A Key Performance Indicator (or KPI) is a quantifiable metric by which these companies can gauge the performance of their commercial enterprise. It helps monitor progression, digression or regression, and helps you understand where and when you need to make amends to reach your goal. Depending on the type of company you run and the specific destination of that company, there are many many many KPIs and sub-KPIs you...

Creating a mobile app: Step n°7 – PRICING

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated, and step n°6 was...

Creating a mobile app: Step n°6 – POLISH & RECTIFICATION

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated. You might have come to...

Creating a mobile app: Step n°5 – FUNCTIONS

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. You might have come to the decision that having a mobile app for your business is of strategic importance to...

How iOS 10 changes the way you look at m-commerce

Apple has launched its iOS 10 on the world. What does that mean to you as an e-commerce or m-commerce business? Let’s break it down. Lock Screen & Push Notifications The first big change is that the lock screen is engaging. It comprises two steps: 1) fingerprint scan and 2) full press of home button. By doing step 1, only the phone unlocks but it doesn’t take you to the home screen. Instead it gives you a moment to quickly catch up...

Capitalize on Mobile Apps and boost your sales this holiday season

When mobile devices are driving 45% of the internet traffic during the holidays, don’t you think you are losing out on the huge potential of mobile commerce if your enterprise doesn’t have an app to cater to this means of business? In this blog, we show you how you can capitalize on the benefits of Mobile Apps, especially during the holiday season. Part I – First let’s answer the question, why mobile apps? People are always on the move and stretched for...

Creating a mobile app: Step n°4 – PLATFORM

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application. You might have come to the decision that having a mobile app for your business is of strategic importance to your sales and for the general reinforcement of...

Creating a mobile app: Step n°3 – ETHOS & VERSATILITY

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for your business. Then step n°2 was to anticipate what users would want. You might have come to the decision that having a mobile app for your business is of strategic importance to your sales and for the general reinforcement of your brand’s name. So now to the business of choosing the...

Creating a mobile app: Step n°2 – WHAT DOES THE USER WANT?

We saw in blog n°1 of this series how research was the first step to determine the direction in which you will proceed with regards to getting the right app for your business. Step n°2 is to anticipate what your users will want. You might have come to the decision that having a mobile app for your business is of strategic importance to your sales and for the general reinforcement of your brand’s name. So now to the business of...

Creating a mobile app: Step n°1 – RESEARCH

You’re already persuaded that your business could use a mobile app. So the next step is to do a little research to figure out who you should approach to make it for you. Firstly, ascertain what you need an app for and what purpose it serves towards your business. This largely depends on your product and on customer demographics. Apps get you closer to your customers and are for day-to-day usage, not infrequent employment. You might have come to the decision...