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They Put It in the Trolley, Then Abandon the Cart!

Why do you think e-commerce customers fill up their e-trolleys and abandon them at the last moment? Surely they liked the product enough to pick it up, but something dissuaded them from ultimately making a purchase. In this blog we discuss common reasons why this happens. Website Seamlessness: If your website isn’t easy to work, people will go away. Clutter, difficulty in navigation, unavailability of filters to assist with searching for products, mobile-unfriendly pages, lengthy check-out processes…all these deter shoppers. The...

E-Commerce Coupons: 7 Hows & Whys

With e-commerce booming, it’s not unusual to see companies rival each other with coupon marketing, to the point where online shoppers almost expect them, and retailers are obligated to provide them. Coupon marketing is a great way to hook new customers, retain old ones, and (unfortunately) propitiate deal-hunters. But as is the deal with any kind of marketing, you should know how to create coupons that look alluringly pretty without singeing your profit. So here are some things to watch...

Primal Metrics & KPIs to Thrust E-Commerce Companies Upwards

E-commerce companies need a slightly different way to compute their success. A Key Performance Indicator (or KPI) is a quantifiable metric by which these companies can gauge the performance of their commercial enterprise. It helps monitor progression, digression or regression, and helps you understand where and when you need to make amends to reach your goal. Depending on the type of company you run and the specific destination of that company, there are many many many KPIs and sub-KPIs you...

Creating a mobile app: Step n°7 – PRICING

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated, and step n°6 was...

Creating a mobile app: Step n°6 – POLISH & RECTIFICATION

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. Step n°5 was to know what features customers expected apart from the ones they anticipated. You might have come to...

Creating a mobile app: Step n°5 – FUNCTIONS

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application, and step n°4 was the choice of platform. You might have come to the decision that having a mobile app for your business is of strategic importance to...

How iOS 10 changes the way you look at m-commerce

Apple has launched its iOS 10 on the world. What does that mean to you as an e-commerce or m-commerce business? Let’s break it down. Lock Screen & Push Notifications The first big change is that the lock screen is engaging. It comprises two steps: 1) fingerprint scan and 2) full press of home button. By doing step 1, only the phone unlocks but it doesn’t take you to the home screen. Instead it gives you a moment to quickly catch up...

Capitalize on Mobile Apps and boost your sales this holiday season

When mobile devices are driving 45% of the internet traffic during the holidays, don’t you think you are losing out on the huge potential of mobile commerce if your enterprise doesn’t have an app to cater to this means of business? In this blog, we show you how you can capitalize on the benefits of Mobile Apps, especially during the holiday season. Part I – First let’s answer the question, why mobile apps? People are always on the move and stretched for...

Creating a mobile app: Step n°4 – PLATFORM

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for their business. Step n°2 was to anticipate what users would want, and step n°3 to ensure versatility and ethos in design and application. You might have come to the decision that having a mobile app for your business is of strategic importance to your sales and for the general reinforcement of...

Creating a mobile app: Step n°3 – ETHOS & VERSATILITY

Blog n°1 of this series showed how research was the first step to determine the direction in which one should proceed with regards to getting the right app for your business. Then step n°2 was to anticipate what users would want. You might have come to the decision that having a mobile app for your business is of strategic importance to your sales and for the general reinforcement of your brand’s name. So now to the business of choosing the...