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Tag - push notifications

10 Push Notifications Ideas That You Can Implement Right Now

You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done!  But now what? Your job surely doesn’t end there. You have to keep them engaged and not let them knock on the doors of your competitors.  Push notifications are one way to promote engagement and build loyalty in your user base. Most businesses toil hard to make...

5 Ways in which Push Notifications Increase Revenue & Loyalty

There was a time when you were placed on a pedestal just for being good at customer acquisition and retention. Bringing in new customers consistently (and retaining them) was considered a difficult art to master a couple of decades ago.  But that was only until push notifications dropped in like manna from heaven. Businesses found that these tiny little messages not only kept users engaged but also instilled a sense of loyalty towards their brand. Research confirms this - 95%...

6 KPIs to Measure the Effectiveness of your Push Notifications

Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered-  “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the worst part. She and her team had diligently tracked the total number of notifications sent to each user for the past two years. And that’s all they had measured! Here is a piece of friendly...

How to Boost Customer Engagement with Push Notifications

“Make sure they remember you” - these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being in constant touch with your prospects and customers. Regular customer interactions, however small they may be, is the key to boosting your brand experience, enhancing customer loyalty, and accelerating sales...

Top 10 Instagram Story Apps

There are over 500 million people who use Instagram Stories every day. Apps for Instagram Stories have helped marketers beat competition and garner much-needed audience attention in the past few years.  According to TechCruch, “Instagram  Stories is an integral part of the world’s largest dedicated visual communication app in the first year since its launch.”  If you want to impress your audience and showcase your products and services, check out the top ten Instagram Story apps that can be leveraged to engage and connect with them.   1. Over Over is a great tool for overlaying text...

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market.   Did you know that “Over 60% consumers demand that offers they receive be tailored to them and their interests precisely”?  Brands can lose potential customers if they aren’t personalizing their content during the customer’s shopping experience. Listed below are key strategies for content personalization that can help retailers overcome purchasing barriers, start conversations, and deliver...

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

  The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order to reach out to them. A majority of the mobile user population depends on mobile apps for various needs. Mobile apps are easy and fast to use. Brands can easily engage and...