Why Mobile Apps Score Above Mobile Websites & Desktops ?Admin
The mobile user population is on an upswing and is expected to reach 4 billion by 2020. According to eMarketer.com, “Mobile e-commerce sales are expected to account for 54% of total e-commerce sales.” It is evident that the use of mobiles is largely influencing audience buying decisions. Users tend to look up additional information on a product via their mobile devices before making the decision to purchase.
Today, mobile shopping has become convenient through the use of dedicated apps. Research conducted by Criteo shows that “Mobile apps have 3x higher conversion rates compared to the mobile web”
Let’s understand why mobile apps are a better choice compared to mobile websites and desktops for your e-commerce business.
Improved Brand Image
Mobile apps help establish brand presence and spread awareness about your product and service. Since the time spent on mobiles is on a steady rise, leveraging mobile apps is the best way to garner trust and loyalty of customers. Moreover, mobile apps can be used as a testing ground for new product releases, offers, discounts, and other new marketing approaches.
Mobile apps offer an excellent way to stay connected to your customers. Offering the benefits of push notifications and in-app messages, they allow brands to instantly connect and interact with their customer base.
User experience has been rated the highest factor that contributes to the success of mobile apps. Apps can use a mobile device’s native features to offer a highly personalized experience for users. Moreover, it’s easy to draw data on the user’s buying patterns and wish-lists, thereby enabling brands to send personalized recommendation lists, as well.
Higher Business Potential
Statistics reveal that modern users run at least 9 apps daily, on average. This shows the business potential of a mobile app, and how it can be successfully leveraged for driving revenue. While websites may be effective tools in the initial stages of lead engagement, it is mobile apps that take the conversation forward, and contribute to better retention rates.
Mobile apps are also a great way to drive traffic and revenue to your e-commerce business. With increased personalization, mobile apps can garner the viewership a brand requires. Coupled with timely ads, offers, and promotional content, mobile apps help drive bottom-line growth.
In the current business scenario, mobile apps have all essential features and advantages that enable brands to easily reach out to new customers and engage existing ones. They offer an interactive and interesting user experience, which is the most important reason why they score over mobile websites and desktops.
If you are an e-commerce business owner looking to set up a mobile app for your online store, Vajro can be of assistance. With unlimited push notifications, deep linking options, and other intuitive features, our mobile apps can help you stay connected with users. You can try Vajro free for 14 days to experience its varied benefits. Interested? Send us a line and we’ll get back to you.
If you are looking to set up a mobile app for your online store, Vajro can be of assistance. We are a leading mobile app factory with a wide range of e-commerce clients across the globe. We can deliver a fully working model to you within 24 hours. Our apps are designed to individually suit iPhone and Android operating systems with a responsive user-interface. If you’re interested in our mobile apps, drop us a line and we’ll get back to you.