Rather than waiting for someone to a) find time to b) log onto a computer to c) log into your website and then d) browse through to see what’s there(!!), let your customers be with you all the time. Push notifications, 24 hour offers and surprise sales excitements don’t need to be met with disappointment for having been known a day later when the customer opened the e-mail flier. This engagement certainly works for brick-and-mortars, too! Do you know anybody these days who doesn’t use a smart phone without internet? (If you do, it’s ok; they aren’t your customers).

There are so many features on your mobile app that let you engage with your customers, distract them into coming right back and thereby retain them. Not to mention the facileness in navigating through your list of products, the speed with which they can shop, and the convenience of shopping anywhere and anytime, whenever they have the time (on the bus, in the loo, on a 3-minute meeting break, although not during yoga class). As a great marketing sage once said, “Acquiring customers costs money but retaining customers makes money.”

Practically speaking, mobile shopping is faster, smoother and affords a seamless shopping experience on the go. On the more psychological (read: superficial but more important) side, having consumers fall in love with your virtual-store design is like offering them a happy-place to go to any time they wish. It’s the difference between buying herbal essence from the street corner shop and buying it from the store where they wrap it in scented gift paper with a sprinkle of potpourri. Except that this mobile app comes at no additional cost to your customer.

The surest way to understand your customers accurately and study their purchasing patterns is by using analytics – the number of app installations, products customers like, where they clicked, what they clicked, how many folks uninstalled your app etc. We offer you Google and Flurry analytics to understand your patrons and what they want – or don’t want – from you. And with this weapon of power, all you need to do is adjust yourself for any easy sell. We bet you couldn’t have it this easy even in a physical store where you see your customers face-to-face.