Blog - Vajro

How to Define E-commerce Business Models – Part 1/2

E-commerce is taking over the world and continues to grow rapidly every year. With the number of online shoppers increasing annually, e-commerce offers a wide range of business opportunities to choose from. There are a multitude of e-commerce business models and a clear understanding of them will help you choose one that best fits your business. An e-commerce business model can be defined by certain factors such as: The type of the product The end-customers Sources of the product Online market places Marketing tactics and [...]

Evolution of the E-commerce Industry

E-commerce is a volatile space. Constant changes have been its trademark. In recent times, smartphones have contributed heavily to growth in the retail sector. According to Forrester, “By 2022, smartphones will account for $175.4bn USD in retail sales”. Customer choice is the primary driving force in e-commerce – irrespective of whether it’s online or retail. Most brands choose to build anticipation for product releases offline, while customers end up purchasing goods online. Striking a fine balance between online and retail [...]

How to Start Online Businesses for Art and Vintage Clothes

In today’s digital world, many types of businesses operate online – from retail to fashion, art to beauty, the list is endless. Online commerce including e-commerce and m-commerce has opened a world of possibilities for small business owners and entrepreneurs, including a vast range of alternative businesses such as terrariums, astrologers, bath products, and even fitness training. So, if you have a passion that is off the beaten track and would like to make a successful business out of [...]

Turn Visitors Into Buyers Using The Product Page

When you are creating a website, there are a few things you need to make sure are there. These things consider the perspective of the consumer, pay heed to what bigger e-commerce businesses have done after resourceful research, and finally look at what really is going on by using analytics and feedback from the site. When individual website pages are set-up well, it lays a good foundation for the overall website as well as for further digital marketing efforts, without [...]

Google’s Dynamic Search Ads: profitable or not worth the hassle?

Using Google AdWord’s Dynamic Search Ads (DSA) helps you with targeted traffic online. Definition: Dynamic Search Ads are a type of Google search advertising that does not involve keywords. With traditional Google search advertising, you select keywords that are used to trigger your ads. With Dynamic Search Ads, you allow Google to automatically show your ad based on a “crawl” of certain pages of your website. So DSA campaigns use the crawling abilities of Google to display an ad with a [...]

Create Website Content That Engages Customers

While SEO is important to e-commerce companies, the best way to engage customers is by creating content that informs and educates the shopper. This content helps them make informed decisions, and instils trust in your brand. Here is how to create engaging content. Feature original photographs: First of all, we can all agree that good visuals immediately attract attention, thereby, engaging prospects at the first level. Secondly, excellent and optimised product images improve organic searches, and are the closest thing [...]

The Latest Search Trends That Change How Shoppers Discover Products Online

As an e-commerce retailer, you probably know a thing or two about online marketing. And the most common thing one hears are the words “SEO” and “optimisation.” First you put all your effort into creating marketing content that considers how google reads content. Then you optimise your product images for organic searches. Finally you optimize your Shopify store for success. Now all that is very well. But today’s customer is always evolving. The advancements in technology are transforming how people [...]

Optimising Your Product Images for Organic Searches

Before we dive into how product images can be optimised, let’s first take a look at the purpose of good product images, how they are important in e-commerce, and how image optimisation helps. Even though e-commerce is storming the retail world and doesn’t look like it is going to lose momentum any time soon, you will still find that many people head off to retail stores to shop. The biggest challenge that the e-commerce industry faces is that customers don’t [...]

Making E-Commerce Product Photos Communicate the Experience of a Retail Store

Let’s begin with a small comparison between the e-commerce store experience and brick-and-mortars: S. No. E-commerce Brick-and-mortars 1. Accessible anywhere. Customers can shop from the comfort of home or on the go. Customers have to visit the store when it’s open. 2. Customers can view the entire collection of products, search for specific items, and compare prices, deals and related products in one place. Customers have to traverse the breadth of the store to look for specific products and compare them, and may have to seek the assistance [...]

Mobile Retail Online: what’s now and what’s next

Mobile commerce may have begun as a sort of advancement on e-commerce, enabling the selling and purchasing of goods from anywhere, by simply using a mobile device like a smart phone or tablet. But now m-commerce is the reason for the many new industries and services that have sprung up and has helped redefine some old ones, like taxicab booking services, mobile banking, electronic bookings and tickets for events, movies and transportation, flight boarding passes, and mobile marketing, to [...]