Blog - Vajro

3 Simple but Powerful Guidelines to Picking the Name of Your E-Commerce Store

Have you heard of these companies that famously changed their names? BackRub became Google. Research in Motion (RIM) became Blackberry. Confinity became PayPal. Blue Ribbon Sports became Nike. And Matchbox became Tinder! The name of a brand is what will inspire the first impression formed in the first 10 seconds that a prospect hears it. Haven’t we all heard of a store and wanted to check it out just because it had a cool name? And haven’t we all heard [...]

10 Ways to Wield Offers, Discounts and Deals to Your Business Advantage

Offers like coupons, discounts and deals are basically ways to drive customer loyalty and nudge people along with buying things they abandoned in the cart. Before you think of revenue, you must think of customer loyalty. Or even if you do think of revenue first, you need customer loyalty to bring it for you. Customer loyalty is a trifle more important than customer acquisition and, incidentally, it’s 6x less expensive! And loyal customers become the best ambassadors to your brand, [...]

Referral Programs: Where Your Customers Vet Prospects and Do the Marketing

As a shopper, you would have noticed the number of referral based offers that come your way. That’s because this strategy works very well in building loyal customers. However, there is a right time to get into it, and a few things to consider and set-up before taking the plunge. Remember, this is a full-fledged marketing campaign and requires a proper investment of time and resource in promoting it. So how do you know you aren’t taking the leap prematurely [...]

9 Fundamentals About Shipping for E-commerce Stores

When you talk about shipment, the first question you need to answer is whether your business wants to drop-ship or not. If yes, then follow the link vide ante to read about drop-shipping. If no, then this blog is for you so keep reading! After all that trouble you go through with creating a fabulous product, designing and marketing it superbly, and finally cinching the sale on it, you don’t want to bugger it all up with the shipping. But [...]

6 Free Keyword Research Tools to Guide Your New E-commerce Website Content Strategy

When you are setting-up the new website to your e-commerce company, first you will need to do a keyword research that you will then work into your website content strategy. This should include negative keywords, long-tail keywords (those keyword phrases that are very specific to what you sell, indicating a customer knows exactly what they will buy because of the use of the highly specific search phrase), and keyword volume. And to do all this you want keyword research tools to [...]

5 Ingenious Ways to Attract Repeat Customers

“How to improve sales and boost revenue?” That’s a million-dollar question in the business world. If you ask any successful businessman, you might receive varied answers. But one of the most common answers would be to focus on repeat customers. Here we explain 5 ingenious ways to increase repeat purchases. Reminders: Reminders are a wonderful way of invoking the customer to buy your product or service. A reminder doesn’t necessarily have to be a costly product. Simple yet noteworthy products like [...]

GDPR Regulation: What Does the New Data Regulation Mean for You?

GDPR is the latest regulation on data protection and privacy for all individuals within the European Union. It stands for General Data Protection Regulation. Enforcement for the regulation begins on May 25. GDPR addresses the export of personal data outside the EU. It aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. The GDPR applies to data collected about European [...]

How to Optimize Your Shopify Store for Success

If you’re in the mobile app space, it’s imperative that you understand the various methods for marketing your app. With some simple tweaks and optimizations to your Shopify store, you can improve your visibility, and consequently boost engagement. App Store Optimization is the process of improving your app’s visibility in the app store. Check out the following best practices to App Store Optimization techniques that your online store can make use of. 1) Name It Right: Naming isn’t just a matter [...]

5 Stunning Indian E-commerce Stores Built Using Shopify

Shopify is one of the fastest growing e-commerce platforms in India and has completely reinvented the way businesses are carried. Starting an e-commerce store was once a big deal. But since the induction of Shopify, thousands of successful e-commerce stores have popped up. Today we’d like to highlight 5 stunning Indian Shopify stores built using the Shopify platform. 1) Raymondnext: Raymond is a diversified conglomerate with majority business interests in Textile & Apparel sectors in national and international markets. Having enjoyed [...]

Top 4 Reasons Why Your E-Commerce Business Needs a Mobile App

With the increasing popularity of smartphones and other mobile devices, developing a mobile app for e-commerce has become a necessity rather than an option. Mobile devices have overtaken desktop computers as the primary means of accessing the Internet. Across the globe, mobile penetration is very high and even in developing countries, you can find 90 percent of the population owning mobile phones. Therefore, it makes sense to develop e-commerce apps for mobile devices because that’s where the majority of [...]