Blog - Vajro

Optimising Your Product Images for Organic Searches

Before we dive into how product images can be optimised, let’s first take a look at the purpose of good product images, how they are important in e-commerce, and how image optimisation helps. Even though e-commerce is storming the retail world and doesn’t look like it is going to lose momentum any time soon, you will still find that many people head off to retail stores to shop. The biggest challenge that the e-commerce industry faces is that customers don’t [...]

Making E-Commerce Product Photos Communicate the Experience of a Retail Store

Let’s begin with a small comparison between the e-commerce store experience and brick-and-mortars: S. No. E-commerce Brick-and-mortars 1. Accessible anywhere. Customers can shop from the comfort of home or on the go. Customers have to visit the store when it’s open. 2. Customers can view the entire collection of products, search for specific items, and compare prices, deals and related products in one place. Customers have to traverse the breadth of the store to look for specific products and compare them, and may have to seek the assistance [...]

Mobile Retail Online: what’s now and what’s next

Mobile commerce may have begun as a sort of advancement on e-commerce, enabling the selling and purchasing of goods from anywhere, by simply using a mobile device like a smart phone or tablet. But now m-commerce is the reason for the many new industries and services that have sprung up and has helped redefine some old ones, like taxicab booking services, mobile banking, electronic bookings and tickets for events, movies and transportation, flight boarding passes, and mobile marketing, to [...]

The 11 Point Holiday Checklist: so you don’t forget anything when prepping your e-commerce store for the holidays

The holidays might begin only from the last week of November, but the holiday shopping begins from the beginning of November, if not earlier. Hallowe’en, Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, New Year – some of the biggest revenue generating festivals of the year, and they’re all around the corner! As a Shopify store owner you have probably begun to prepare for the holiday load. But with the hustle and bustle of the season, there is a chance [...]

9 Rudimentary Steps to Bring Your E-Commerce Store Out of a Saturated Market

With e-commerce booming all over the world, it is longer about the product alone but the user experience. The challenge right now for online retailers is figuring out a way to stand out in a saturated market. In this blog we discuss some of the best practices for e-retail to optimise the experience for each stage of the marketing funnel and for different devices. Impactful images on the homepage to make an emotional connection. People don’t just respond faster to [...]

Build a Smashing E-Commerce Site Even with a Limited Product Selection

E-commerce is all the rage nowadays, with online stores striving to sell as much as they can on this heavily accessed portal. While this is the primary goal, the way each store approaches e-commerce differs based on the products they sell, the market they are reaching out to, their design and format etc. All of these criteria are based on the profile and character of the business. Of these influencing factors, one important category that dictates the structure of [...]

Mobile Apps for Boutique-Shopping

In our last blog we generally discussed the pleasure of boutique-shopping using a boutique app. In this blog, we take you a little further into the realm of boutique apps. First off, boutiques that offer their customers an app end up having a much better brand image than their peers who don’t offer it. Better brand image means better brand reach. Brand isn’t just about the name, logo and exorbitant price tag. It’s an identity that a company develops and [...]

The Pleasure of Boutique-Shopping on Boutique Apps

Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a booming industry now. When it comes to big retailers, apps are quite commonplace. But smaller [...]

Top 10 reasons how holidays hold great mobile opportunities

Hallowe’en, Thanksgiving and Christmas. 3 of the 4 largest revenue generating festivals of the year are around the bend. And Diwali, too! Honestly, you aren’t actually early if you have already started gearing up for the holiday season! First off is the festival of spook! Are you online retailers ready for Hallowe’en sales? Before you can say trick-or-treat it will be Christmas and you’ll wonder where Diwali and Thanksgiving went! What we’re trying to say is this – you have [...]

15 E-Commerce Checkout Tips to Fast Track Your Profitability

Your product could be the best of its kind, your website fantastic, and your marketing and sales top-notch. But all this will amount to naught if the checkout at your e-commerce store – the part of the website or app that actually facilitates the payment – isn’t seamless and effortless! And logically speaking, when it comes times to pay up, don’t you want to make it as easy as it possibly could be so that it doesn’t give the [...]