Blog - Vajro

GDPR Regulation: What Does the New Data Regulation Mean for You?

GDPR is the latest regulation on data protection and privacy for all individuals within the European Union. It stands for General Data Protection Regulation. Enforcement for the regulation begins on May 25. GDPR addresses the export of personal data outside the EU. It aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. The GDPR applies to data collected about European [...]

How to Optimize Your Shopify Store for Success

If you’re in the mobile app space, it’s imperative that you understand the various methods for marketing your app. With some simple tweaks and optimizations to your Shopify store, you can improve your visibility, and consequently boost engagement. App Store Optimization is the process of improving your app’s visibility in the app store. Check out the following best practices to App Store Optimization techniques that your online store can make use of. 1) Name It Right: Naming isn’t just a matter [...]

5 Stunning Indian E-commerce Stores Built Using Shopify

Shopify is one of the fastest growing e-commerce platforms in India and has completely reinvented the way businesses are carried. Starting an e-commerce store was once a big deal. But since the induction of Shopify, thousands of successful e-commerce stores have popped up. Today we’d like to highlight 5 stunning Indian Shopify stores built using the Shopify platform. 1) Raymondnext: Raymond is a diversified conglomerate with majority business interests in Textile & Apparel sectors in national and international markets. Having enjoyed [...]

Top 4 Reasons Why Your E-Commerce Business Needs a Mobile App

With the increasing popularity of smartphones and other mobile devices, developing a mobile app for e-commerce has become a necessity rather than an option. Mobile devices have overtaken desktop computers as the primary means of accessing the Internet. Across the globe, mobile penetration is very high and even in developing countries, you can find 90 percent of the population owning mobile phones. Therefore, it makes sense to develop e-commerce apps for mobile devices because that’s where the majority of [...]

Steps to Overcome a Negative Sales Trend

Sales is the art of influencing and persuading others. Salesmen don’t necessarily sell products or services, but each of them attempts to influence or persuade others. This is the essence of what selling really is. Influence and persuasion. Some of these people sell their ideas, while others sell ideals, morals, ethics or reasons. Anyone who thinks otherwise is wrong. Sales slumps happen to the best of us. Our sales trends might plunge into a downward spiral where nothing seems to [...]

The Easter Prepping Blog for Online Retailers Across the Globe

Lent is here. Valentines, ironically, shared the same day this year. And Easter is 26 days later. Let’s not look at Valentines at the moment. You ought to have prepared for that last month. (And in any case celebrations are banned in a good many countries.) For Easter, however, your prepping time should ideally start…today! Easter is the third biggest revenue generating holiday after Christmas and Thanksgiving. So with the festival less than a month away, naturally you need to [...]

The 5 Most Common Pricing Mistakes in eCommerce

How should I set my product prices? By market value or perceived value? Should I keep tabs on my competitors’ prices? These are some of the common questions raised by the business managers regarding their product pricing. Even though pricing strategy is really at the heart of doing business, it’s not rare to see companies failing to implement the correct strategies to make most out of their business potential. Here, we’ll identify few common pricing mistakes made by eCommerce [...]

Make Customers Fall for You This Valentine’s Day

Valentine’s Day is a great occasion to boost your sales after the January slump. It’s not just couples shopping for each other, studies show that customers also shop for other segments including pets, colleagues, friends and even classmates. Here are our top tips to kickstart your sales this Valentine’s Day. Entice by Email Email outreach is a great way to boost your sales. For this occasion, we suggest segmenting by gender and following up with gift ideas on your blog. Another [...]

Things to learn from Shopify Trends

E-commerce continues to evolve at a rapid pace, and you need to keep up with the latest developments in order to sustain in this competitive market. In 2017, e-commerce trade accounted for an overwhelming $2.3 trillion. It is not expected to slow down anytime soon. Shopify is one of the largest e-commerce platform that powers over 400,000 online stores and has its presence felt in 175 countries. Take a look at few insights derived from studying Shopify trends. The Beginning: Launching [...]

7 Tips for Managing Stress While Running an E-Commerce Store

Stress is one of the inescapable aspects of life, especially modern digital life, and sometimes it can get the best of you. This is especially true for entrepreneurs, including those with e-commerce stores. Saying stress is bad is a bit of an oversimplification as stress is often a necessary driving force in our lives. However, when stress gets out of control that’s when it can do more harm to your health, productivity and overall quality of life. So the [...]