Blog - Vajro

The Soul-Soothing Joy of Impulse Buying

“Impulse Buying” The buying of goods without planning to do so in advance, as a result of a sudden whim or impulse. When you are at the check-out of a departmental store, you will notice little knick-knacks, treats and other trifles displayed at the billing counter. These could be fun-flavoured chewing gum, some new candy that’s in the market, snazzy little hair accessories, or other doodah that catch the eye and are usually, although not always, inexpensive. And more often than [...]

Android 8.0 Oreo: things you will like about this update

Android “Oreo” is the eighth major version of the Android mobile operating system, released on July 2017. It includes the final system and the latest bug fixes and optimizations. So what’s better with this new update? 2x the boot speed when powering up Minimizes background activity in apps least used Auto-fills logins (with your permission, of course) so you can get into your apps quickly Allows you to see two apps at once Lets you get to apps by using fewer taps of the screen Notification [...]

Why You Ought To Be Considering Google’s Instant Apps

Instant apps are designed to be an update to native android apps. It strives to bridge that gap between the fluidity of native apps and the speed of websites. It’s quite like the regular native app, with the main giveaway being the simplified interface. These are full-fledged native apps, but can be shared via a link that opens to an elementary version of the app. So the receiver of the link would be able to access that part of the app [...]

4 types of customers: who to keep and who to break-up with

What you think is happening: Visitors → prospects. Prospects → qualified leads. Leads → buying customers. Buying customers → loyal repeat customers… What actually is happening: Visitors → lingering visitors. Lingering visitors → still indecisive visitors. Indecisive visitors → drop-offs. Drop-offs → people who (out of the blue) remember your site and come back to browse and may buy one little thing. Those people → never-returned-again customers. You will find that almost all your customers fit into one of four categories. Of course [...]

10 Useful Shopify Plugins for the Smallest Budgets

For people running stores on Shopify, especially newbies, they probably would have limited budget resources that they want invested in the most cost-effective apps, widgets or plugins. And if it is free and can help with ROI, then why not! Here is a list of 10 Shopify plugins – either cost-effective ones or free ones that generate revenue at no cost. smile.io – loyalty program This referral app makes it easy for you to work you loyalty program. In under 10 [...]

Ideas derived from the unorthodox ways people use products

Prelude: On international Friendship Day my college mate gave me a coffee mug as a gift. For a few weeks it stayed in its box (I don’t drink coffee). One day in class our professor wanted us to paint something, for which I didn’t have a receptacle to hold the water. As a desperate measure, I fetched the coffee mug and turned it into a makeshift water holder. I could wash it out later and use it to drink [...]

A Lesson in Viral Marketing from the Crazy Fidget Spinner

The marketers positioned the humble fidget spinner as a tool for children to channel their restless energy. Then the adults wanted it. Now there are millions of videos and searches about it. This simple rotating bit of plastic is wildly trending, making us beg the question how did this happen and what important marketing lesson can we learn from this. First let’s take a look at how news cycles turn today, and within that context how the fidget spinner went viral. Nowadays, [...]

Why e-commerce companies should concentrate more on cash flow than profit

Cash flow: (noun) the total amount of money being transferred into and out of a business, especially as affecting liquidity. E-commerce businesses worry a lot about bringing in the profit, but forget the importance of good cash flow. You may have concluded a good sale and made more than you spent, but unless that money is in hand at the right time you technically don’t have a profit. Simply put, if your money circulation is stunted, stuck or steamed, you [...]

GST for e-commerce – the pro and cons

What is GST? Goods and Services Tax (GST) is an indirect tax throughout India to replace taxes levied by the central and state governments. The GST is a value added tax (VAT) which is proposed to be a comprehensive indirect tax levy on manufacture, sale and consumption of goods as well as services at the national level. It is a tax reform which aims to remove tax barriers between states and create a single market by replacing all indirect taxes levied on goods and [...]

The 5 Fundamental Steps to Increase Mobile App Usage Frequency

First we’d like to establish that mobile app usage varies starkly between different industries. Game apps are bound to be used more frequently in a day whereas travel apps may be used once in few weeks on average. So when we talk about consumers using your app more often, the quantitative value of the word ‘often’ will be based on what your industry determines as the frequency of general usage. Of course, the first step is to employ devices to [...]