4 mins to read

The Fragrance Shop Inc saw their Conversion Rate shoot up by 65% after adopting Vajro

Shiva Moorthy






Overall Revenue


Total orders


Online Conversion Rate

About The Fragrance Shop Inc

The Fragrance Shop Inc, as its name suggests, specializes at selling original premium perfumes online. Having been active in Indonesia since 2016, what sets them apart from other stores is the kind of pricing they offer to their customers!

The Goals

The store’s mission has always been to offer the best quality products and the best shopping experience to its customers. With that and the shift in shopping behavior in mind, the store sought to get a mobile app for their online business. Here are some of the goals the store set for itself with its next move:

  • Building a profitable sales channel
  • Offering an enhanced shopping experience to their customers
  • Boosting sales and conversion rates
  • Streamlining and optimizing the store’s engagement with its customers

The Solution

It took little time for the store to start reaping the benefits of a mobile app! With the Vajro team by its side, the Fragrance Shop Inc was able to build the perfect mobile app in no time, and offer their customers a truly enhanced shopping experience! With numerous features and 50+ meticulously picked out integrations, the store was able to offer the best mobile app experience to their shoppers.

  • A Level-up to the Engagement Game

The store was super impressed with the way it could keep in touch with its shoppers with push notifications that could be automated or scheduled. Getting sales or discounts or product launch announcements out with scheduled notifications made things so much easier. The exciting part for the store was Rich media notifications could be sent with images, videos and GIFs which boosted the conversion rate big time!

  • Enhanced Shopping Experience

Vajro’s exhaustive list of plugins and well thought out features only added to their customers’ joy. With smart payment options, loyalty programs and so much more, the store’s customers were beyond delighted with the addition of a mobile app, and the store’s customer base gradually grew bigger. The mobile shopping experience helped the store boost its returning customer rate, and eventually get better sales.

The Results

The store was extremely happy with the way the mobile app performed right off the bat. In no time, Vajro’s mobile app became a vital part of the store’s sales channels.

The store saw a 22% uptick in total orders, and a solid 26% increase in their overall revenue with the mobile app contributing to over a third of the store’s online revenue!

The store also reported a 38% returning customer rate, and a whopping 65% increase in online conversion rate.

With over 80% of the store’s online traffic coming from mobile devices, it was evident that its customers fell in love with the mobile app experience! With a well thought out plan, the store achieved all its goals, and is now looking forward to new milestones and achievements!

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